Harman launched a new brand position to transform everyday digital experiences through ‘Life-ware’


Harman today launched a new brand position for its Digital Transformation Solutions (DTS) business called ‘Life-ware’.

The new positioning reflects DTS’ commitment to bring Life-ware solutions that are not just about introducing new software or hardware. Instead, the solutions are focused on providing superior solutions across physical, digital, and industry domains that improve human lives. Human by design, these solutions are crafted to blend with consumers’ everyday lives and enrich them from within.

David Owens, Senior Vice President and General Manager, Harman DTS said, “For years, DTS has partnered with more than 200 global organizations to improve and bring a sea change in the way they work. From healthcare providers to Telecom and Industrial players, our partners are re-shaping their future and focusing on elevating experiences for their consumers. Our brand relaunch represents the natural evolution of this transformation and the tremendous value we bring for our customers.”

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DTS’ recent partnership with REACH, a global social impact organization to expand remote care platforms for maternal health and wellness, is one such Life-ware example. With Harman’s cutting-edge technology, deep understanding of healthcare domain and precise market insights, REACH enabled the Happy Mama platform to better connect patients and provider communities to foster improved communication and collaboration between healthcare workers and pregnant women, as well as offer better self-care and access to community and social services.

Harman DTS creates and delivers Life-ware to help enterprises become an integral part of their end users’ worlds. Through end-to-end outsourced solutions, customized digital offerings, and bespoke product engineering services. Harman DTS is taking technology beyond its superficial advancements to make life more efficient.

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