/Google takes over Tenor GIF app for easy GIF search

Google takes over Tenor GIF app for easy GIF search

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With an aim to make the GIF (Graphics Interchange Format) on Google Images, Google has now acquired to Tenor- a GIF Keyboard app for Android, iOS and web users.

Google, via a blog post said, “When we started Google Images, we focused on making it easy to find photos and images from across the web. But as the web evolved and mobile devices changed the way people search, the way people use Google Images has changed too. Most people now use Google Images to find more information about a topic, and to help them communicate and express themselves—case in point, we see millions of searches for GIFs every day. We’ve continued to evolve Google Images to meet both of these needs, and today we’re bringing GIFs more closely into the fold by acquiring Tenor, a GIF platform for Android, iOS and desktop.

Tenor, with its plethora of GIF options for every mood, will work with Google Images to make GIF search a more convenient process. Additionally, Tenor will continue to work as a separate entity and Google will soon invest in Tenor’s technology and relationships with content and API partners.

Google, with Tenor is expected to deliver much more in the future.

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