Enjoy Ahmedabad Rath Yatra with Vodafone

Vodafone India

The annual Rath Yatra festival in Ahmedabad is one of the state’s most anticipated cultural and religious events that invokes public participation running into lakhs. This year, Gujarat’s preferred telecom network, Vodafone India, is leveraging its Vodafone SuperNet 4G network and superior technology expertise to facilitate a personalised and close-up feel of the Rath Yatra for the residents of Gujarat.

Vodafone stores at Shivranjani and Stadium in Ahmedabad will have special Rath Yatra zones created within the store premises. Vodafone customers desiring to enjoy the 360° Live Virtual Reality experience of the Rath Yatra will be given VR headsets or mobile devices through which they can view the proceedings.

The number of devotees thronging the sanctum sanctorum of the temple to get a glimpse of Lord Jagannath, reaches an unmanageable level, as the Yatra reaches the end of its 14 km journey. As a caring initiative for young children, elderly devotees and the specially abled, Vodafone is setting up a Video Experience Zone near the main entrance of the Jagannath Temple, that will give an Audio Visual effect of being within the sanctum in the presence of the Lord. A large LED screen placed adjacent to the Video Experience Zone will also broadcast the 360° video, which visitors can rewind or forward as per their wish.

Abhijit Kishore, Business Head – Gujarat, Vodafone India, said, “On an occasion that brings Gujaratis from different parts of the state to join in the Rath Yatra of Lord Jagannath, Vodafone India has conceptualised some first of their kind initiatives leveraging our Vodafone SuperNetTM 4G network and global technology expertise. The objective is to enhance the spiritual experience of this spectacular extravaganza not only for our customers, but for all residents of Gujarat and devotees of Lord Jagannath.”

“As the divine chariots traverse through their annual 14 km journey across its pre – determined route, Vodafone is making it convenient for our customers to experience the Live Darshan through Virtual Reality at select Vodafone stores in the city. We appeal to all citizens to please take care of young children, elderly and specially abled family members amidst the large congregation of people. For their benefit, Vodafone’s Video Experience Zone and LED screen near the temple entrance will provide a Live Audio Visual darshan of Lord Jagannath giving a feel of being physically present within the sanctum sanctorum. Vodafone wishes all the residents of Gujarat a Happy and Safe Rath Yatra,” he added.

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