ASUS launches power-packed ZenBooks and VivoBooks


Taiwanese tech giant ASUS has announced the expansion of its consumer laptop portfolio with special focus on convertibles, providing a perfect combination of style, power and portability.

The ramp up involves addition of Intel Evo verified flagship model, Zenbook Flip S (UX371), accompanied by Zenbook Flip 13 (UX363), the new and advanced Zenbook 14 (UX435) and Vivobook Flip 14 (TP470), among others.

Designed to deliver premium experiences and refined craftsmanship through bold innovation, Zenbooks are top-of-the-line consumer PC vertical front pining to make smarter technology an everyday reality for the most discerning consumers. Further, the offerings are even more irresistible with brilliant 4K NanoEdge OLED display that deliver exceptionally detailed and realistic visuals, with ultra-vivid PANTONE Validated colour accuracy.

“After championing the thin and light segment, with new convertible laptops we aim to provide the functionality, capability, and usability accompanied with unparalleled performance,” Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said in a statement.

“The full range is powered with the latest 11th Gen Intel processors along with stunning 4K OLED display for a #BrighterNewWorld and unmatched PC experience in the category. We are attuned with evolving consumer requirements and have them at the very core of our product development strategy that enables us to offer latest technology and best in class experience to our customers,” Su added.

“Intel remains committed to delivering unmatched computing experiences through path breaking technology innovation and strong collaboration with the PC ecosystem. Intel Evo verified designs are co-engineered to raise the bar across parameters like responsiveness, battery, performance and connectivity to help people do things that matter most to them from anywhere,” said Rahul Malhotra, Director – Consumer Sales, Intel India.

“The latest 11th Gen Intel Core processors with the Intel Iris Xe graphics engine enable rich collaboration, increased productivity, advanced content creation, immersive entertainment and new gaming experiences in thin and light form factors, offering a major leap forward in real-world processor performance,” he added.

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