/Apple launches iPhone XR, XS, XS Max and watch series 4

Apple launches iPhone XR, XS, XS Max and watch series 4

Apple announced iPhone XS and iPhone XS Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level. The 5.8-inch iPhone XS and 6.5-inch iPhone XS Max feature stunning Super Retina displays, a faster and improved dual camera system that offers breakthrough photo and video features, the first 7-nanometer chip in a smartphone — the A12 Bionic chip with next-generation Neural Engine — faster Face ID, wider stereo sound, a beautiful new gold finish and introduces Dual SIM to iPhone. iPhone XS and iPhone XS Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21.

It has also launched iPhone XR A12 with Bionic Chip, 6.1-Inch Liquid Retina Display, Aluminium and Glass Design in Six Beautiful Finishes, Face ID and Advanced Camera System whose pre-order begins Friday, October 19 and in stores beginning Friday, October 26.

iPhone XR

Groundbreaking Aluminium and Glass Design in Six New Finishes

A stunning all-screen design pushes the display of iPhone XR to its edges. The most durable front glass ever in a smartphone is wrapped in an elegantly matched anodized band made from durable 7000 series aerospace-grade aluminium, and the glass back design enables wireless charging.

iPhone XR comes in six new finishes: white, black, blue, yellow, coral and (PRODUCT)RED. A seven-layer colour process gives the glass back beautiful nuanced hues, and the aluminium band and
camera trim are color matched to give a sophisticated finish. This new design is splash- and water-resistant, with a rating of IP67, and protects against everyday spills including coffee, tea and soda.1

A portion of proceeds for iPhone XR (PRODUCT)RED purchases will go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.

Most Advanced LCD in a Smartphone
The beautiful 6.1-inch all-screen Liquid Retina display2 is the most color accurate in the industry, with wide color support and True Tone for a more natural viewing experience. Precision-milled glass, advanced pixel masking and sub-pixel antialiasing allows the display to follow the curves of the device, while a new backlight design enables the display to stretch into the corners.

iPhone XR supports fast and fluid iPhone gestures like tap to wake, swipe up to the home screen, swipe down to access notifications and the Control Center, and the new haptic touch feature for pressing on the home screen to instantly launch the camera or flashlight.

A12 Bionic Chip with Next-Generation Neural Engine

The Apple-designed A12 Bionic, the smartest and most powerful chip in a smartphone, features the first 7-nanometer chip ever in a smartphone that delivers industry-leading performance in a more power-efficient design. A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more. All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps while still offering great battery life. Even with all this power, iPhone XR lasts up to an hour and a half longer than iPhone 8 Plus.

The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic. This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning. For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utilize this highly efficient machine learning engine. Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.

Face ID, The Most Secure Facial Authentication System Ever in a Smartphone

Face ID is faster on iPhone XR, enabled by software optimizations and a faster secure enclave. The TrueDepth camera system uses precision depth-sensing technology that goes far beyond the capabilities and security of two-dimensional facial scanners to unlock iPhone, use Apple Pay, gain access to secure apps and many more features with just a simple glance.

Advanced Single Lens Wide-Angle Camera

iPhone XR features a 12-megapixel f/1.8 aperture wide-angle lens with an all-new sensor, delivering faster auto-focus, while larger and deeper pixels improve image fidelity and low-light performance on photos and videos. Improvements to the ISP, Neural Engine and improved software algorithms enable portrait photos with a beautiful bokeh effect. Smart HDR brings better highlight and shadow detail across photos.
New Depth Control allows users to adjust the depth of field both in real-time preview3 and post-capture to create striking portraits with a beautiful bokeh effect. Selfies have never looked better with an enhanced Portrait mode on the front-facing TrueDepth camera and Portrait Lighting for dramatic studio lighting effects.

Wireless Technologies

iPhone XR uses LTE Advanced for fast download speeds4 and introduces Dual SIM5 through the use of a nano-SIM and digital eSIM.

Featuring iOS 12
iPhone XR comes with iOS 12, the world’s most advanced mobile operating system. iOS 12 changes the way iOS users see the world using augmented reality, helps people rediscover and share photos, and makes communications more expressive and fun with new Animoji and Memoji. Screen Time helps customers understand and take control of the time they spend interacting with their iOS devices, Siri Shortcuts give any app the ability to work with Siri and new privacy features help protect users from being tracked on the web.

Pricing and Availability

iPhone XR will be available in 64GB, 128GB and 256GB models in white, black, blue, yellow, coral and (PRODUCT)RED starting at INR 76,900 MRP through Apple Authorised Resellers.

iPhone XS and iPhone XS Max

Two All-Screen Designs

iPhone XS and iPhone XS Max build on the all-screen design of iPhone X and feature the sharpest displays with the highest pixel density of any Apple device. Now offered in 5.8-inch and 6.5-inch sizes,1 these Super Retina displays with a custom OLED design support Dolby Vision and HDR10 and have iOS system-wide colour management for the best colour accuracy in the industry. iPhone XS and iPhone XS Max offer a million-to-one contrast ratio with remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos . iPhone XS Max delivers a more immersive experience with over 3 million pixels for videos, movies and games, offering the largest display ever in an iPhone in a footprint similar to iPhone 8 Plus.

A surgical grade stainless steel band now in gold joins finishes in silver and space gray. Wider stereo playback creates a more immersive soundstage. The front and back glass design features the most durable glass ever in a smartphone with improved scratch resistance, while the glass back enables faster wireless charging. iPhone XS and iPhone XS Max reach a new level of splash and water resistance of IP68 for up to 2 meters for 30 minutes and protects against everyday spills including coffee, tea and soda.

A12 Bionic and Next-Generation Neural Engine

The Apple-designed A12 Bionic, the smartest and most powerful chip in a smartphone, features the first 7-nanometer chip ever in a smartphone that delivers industry-leading performance in a more power-efficient design. A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more. A fast storage controller can deliver iPhone storage up to 512GB. All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps. Even with all this power, iPhone XS offers 30 minutes longer than iPhone X, and iPhone XS Max offers an hour and a half longer than iPhone X, between charges.

The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic. This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning. For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utilise this highly efficient machine learning engine. Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.

Breakthrough 12MP Dual Camera System

iPhone XS continues to bring innovations to photography, things not possible before iPhone. Capabilities like advanced depth segmentation using the Neural Engine, Smart HDR creating photos with high dynamic range and great image detail, advanced bokeh quality in Portrait mode photos and dynamic depth of field that is user adjustable in the Photos app, are all huge improvements in state-of-the-art photographic techniques that everyone can use.

The 12-megapixel dual camera system features dual optical image stabilisation with 2x optical zoom, while a new sensor is twice as fast. Smart HDR creates photos with more highlights and shadow detail. Larger and deeper pixels improve image fidelity and low-light performance.

Advanced depth segmentation in Portrait mode enables more sophisticated portraits with professional-level bokeh. New Depth Control allows users to dynamically adjust the depth of field in the Photos app both in real-time preview3 and post-capture to create portraits with a beautiful background blur. Portrait mode with Depth Control is also available on the TrueDepth camera for selfies, which includes Memoji and faster face tracking support for third-party ARKit apps.

iPhone XS and iPhone XS Max deliver the highest quality video capture in a smartphone. The larger pixels and larger, faster sensor enable improved low-light performance and video stabilisation, as well as extended dynamic range for more highlight and shadow detail in video modes up to 30 frames per second. Using the four built-in mics, users can also record stereo sound to get the most out of video recordings.

Advanced Technologies

Face ID, the most secure facial authentication system ever in a smartphone, is now even faster. The TrueDepth camera system uses precision depth-sensing technology that goes far beyond the capabilities and security of two-dimensional facial scanners and enables users to unlock iPhone, use Apple Pay, gain access to secure apps and many more features with a simple glance.

iPhone XS and iPhone XS Max introduce Gigabit-class LTE for even faster download speeds4 and Dual SIM5 through the use of a nano-SIM and digital eSIM.

Featuring iOS 12

iPhone XS and iPhone XS Max come with iOS 12, the world’s most advanced mobile operating system. iOS 12 introduces new AR experiences, helps people rediscover and share photos, and makes communications more expressive and fun with new Animoji and Memoji. Screen Time helps customers understand and take control of the time they spend interacting with their iOS devices, Siri Shortcuts give any app the ability to work with Siri and new privacy features help protect users from being tracked on the web.

Pricing and Availability

iPhone XS and iPhone XS Max will be available in 64GB, 256GB and 512GB capacity models in space grey, silver and a new gold finish starting at INR 99,900 MRP and INR 109,900 MRP, respectively, through Apple Authorised Resellers.

Apple Watch Series 4

Apple Watch Series 4

Apple also introduced Apple Watch Series 4, redesigned and re-engineered to help users stay connected, be more active and manage their health in powerful new ways. While retaining the original iconic design, the fourth-generation Apple Watch has been refined, combining new hardware and software enhancements into a genuinely singular, unified form.

The stunning display is over 30 percent larger and seamlessly integrates into the thinner, smaller case, while the new interface provides more information with richer detail. Apple Watch Series 4 with watchOS 5 brings advanced activity and communications features, along with revolutionary health capabilities, including a new accelerometer and gyroscope, which are able to detect hard falls, and an electrical heart rate sensor that can take an electrocardiogram (ECG) using the new ECG app,1 which has been granted a De Novo classification by the FDA.

Beginning Friday, September 14, Apple Watch Series 4 (GPS) will be available to order in 26 countries and territories, and Apple Watch Series 4 (GPS + Cellular) will be available to order in 16 countries and territories. Both models will be available in stores beginning Friday, September 21.

Apple Watch Line-Up

Apple Watch Series 4 (GPS) and Apple Watch Series 4 (GPS + Cellular) both feature the updated design and new health capabilities. Along with the three aluminium finishes anodised in silver, gold and space grey, Apple Watch Series 4 now comes in a striking gold stainless steel with matching Milanese band, joining the silver and space black stainless steel models. A new collection of bands debut for fall and all bands continue to work with any generation of Apple Watch.

Apple Watch Nike+ remains a customer favourite and the new collection features redesigned Nike watch faces that match the new band colours, including a Pure Platinum/Black Sport Band and a Summit White Sport Loop with reflective yarn. Apple Watch Hermès introduces an elegant assortment of colour-blocked bands and exclusive watch faces that shift from one colour to the other with the passage of the minute hand.

1 ECG app coming later this year (US only).
2 Battery life depends on use and configuration.
3 Irregular rhythm notification coming later this year (US only).
4 Walkie-Talkie is not available in China, Pakistan or the UAE.
5 Apple Watch requires a compatible iPhone. iPhone service provider must be the same. Not available with all service providers. Roaming is not available.

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