The security and surveillance sector has gone through a massive change with the evolution of smartphones. Subsequently, it has opened doors of opportunities for manufacturing companies to come up with cameras that not only detect, monitor and record intrusion at your house and office but also send you real-time security breach alert and allow you to talk through mobile app with the person at the other end. Secureye, a leading brand, is taking the security and surveillance to the next level, with a varied range of products which cover wide applications across the security-spectrum. Manish Agarwal, Director, Secureye, speaks more about today’s smart security cameras, technicalities involved and their prospects, in a chat with Ramesh Kumar Raja. Excerpts:
How smartphones are contributing to the security and surveillance sector in India?
Indian security and surveillance market is at a fascinating stage. We are moving from security in closed spaces to security of public places. This has led to spending from both government and the private sector.
With the common purpose of detecting, monitoring and recording intrusion, security systems can be as elementary as a video camera or as complex as a biometric system. Digital surveillance techniques in the form of closed-circuit television (CCTV) cameras, burglar alarm systems and access control systems have become household names. Intellectual property (IP)-based surveillance technology, touted as the future of surveillance systems, has replaced closed-circuit analogue systems, which, until recently, predominantly dominated the security market.
In every scenario of security and surveillance, smartphones play a very dominant role. Smartphone helps you to keep an eye on surveillance system which is installed in your offices or home through mobile apps. Secureye offers many security cameras which can be operated through smartphones and you can talk through mobile app with the person on the other end of camera through a technology called “two way communication”.
Also, Secureye offer solutions which help employees to mark attendance through mobile apps. This app is very useful for field employees which help to track their location through GPS while marking their attendance through apps.
Then we have solution for students which can help parents to get the live location of their children. You will get SMS notifications as well about their attendance in the school and many other different type of options.
|“Smartphone helps you to keep an eye on surveillance system which is installed in your offices or home through mobile apps. Secureye offers many security cameras which can be operated through smartphones and you can talk through mobile app with the person on the other end of camera through a technology called two-way communication”|
Artificial Intelligence has come up as a major development in imaging solutions. How is AI helpful in security cameras?
Nowadays, Artificial Intelligence is not the thing of a science fiction or any concept based technology. It’s equally important for home security and surveillance system. Till now, we have used security cameras as a normal “record & view” system. We could only view the video recordings after the mishappening has occurred.
Clearly, you cannot spend your day watching the security camera’s live stream to limit the unwanted events like intrusion or burglary. All you want is to get notification in real time, in case of any emergency or intrusion, burglary, theft or any unwanted incidents. Here comes the role of “Artificial Intelligence” in security cameras and surveillance systems which gives you real time alerts. Each different AI function enables you to work more efficiently as you don’t have to deal with numerous fake alerts.
With video analytics technology in our security camera systems, the job of securing your home or business becomes much simpler. AI-enabled security camera uses motion detection functions like Tripwire, intrusion, and heat mapping to introduce greater precision and confidence for event detection. And the best thing is that with time the AI will improve and become more precise.
What are the advancements we are going to see in the coming times?
Over the past few years there has been a shift from analog to digital security technologies for the simple reason that digital platforms allow you to build intelligence on top of the existing solutions and allow you to derive more value out of a security product. With the increase in number of camera pixels and also the overall capabilities of security products, the role of digital technologies that allow you to analyze data more minutely and thereafter make informed decisions, such as AI, facial recognition and machine learning have become more pertinent.
In addition, there has been increased cloud and mobile access adoption, with greater emphasis on IoT, data analytics and cyber security. So, we can safely assume them to be representing the top trends that will take center stage while developing more intelligent and connected experiences.
As more and more devices get connected to each other and over public networks, the trusted identities scenario becomes more relevant. There is a key requirement to add digital certificates as a core component for adding trust in the IoT network. So, all your devices such as printers and encoders, mobile phones, tablets, video cameras and building automation systems, need to be issued digital certificates. This can be further extended to a broader range of things like connected cars and medical devices.
The ease of deployment of cloud solutions, flexibility provided, connectivity options and productivity benefits will escalate adoption of digital technologies. The increased emphasis on access control cloud platforms with APIs and SDKs will fuel new software solutions that will in turn lead to more choices for companies to get the maximum return on investment.
The popularity of mobile devices means that mobile access to solutions will accelerate even further in 2020. The maturity in mobile solutions and integration into other systems, along with mobile’s ability to enhance user convenience, improve operational efficiency and provide higher security will drive accelerated growth for mobile access and mainstream adoption.
The concept of physical identity & access management will drive convergence of physical and digital security to a single credential, putting identity at the center of all cases. There are quite a few industry verticals, such as Government, finance, energy and construction that shall be at the forefront for using such solutions to secure access to buildings, email, websites and VPN.
Predictive analytics and biometrics play a critical role in securing people and assets and also address employee demands for workplaces to deliver premium, more customized services. Analytics will help reduce downtime in the enterprise, spur factory automation and improve compliance through real-time monitoring and remote-sensing solutions.
Can you please tell us about the products that Secureye makes and how have been their response?
Secureye manufactures a lot of products in security and surveillance domain. Analog cameras, IP cameras, Wi-Fi cameras and NVRs/DVRs are the some of our products which we make in India. With the ever changing scenario of the technology in the physical security, the lifetime of any products seems to be vulnerable. However, the industry suffers because the unorganized sector floods the market with poor quality products that are priced very low. With India being a price-sensitive market, it becomes very difficult for players from the organized sector to compete with cheap sub-standard products. As the organized sector has to ensure product adheres to highest standard at the same time comply with various approvals required in India such as BIS, etc. Also, there are local vendors who procure products from various vendors in different countries, ignoring the poor quality of these products.
To overcome this challenge, a company should strengthen its channel partner base, and enhance pre- and post-sales support to partners and systems integrators. Apart from offering strong service support to end customers, we should educate customers about buying genuine products from genuine companies. It is important that organizations and individual clients focus on the quality of the product that is being installed at their premises. The consumer should insist on procuring products that come with an in-built warranty against any manufacturing defect also ensure product comes from vendors who has established support infrastructure.
India is a highly under penetrated market and the government should declare security equipment/infrastructure as a basic necessity, just like energy and transportation. It should offer sops to encourage Indian firms to manufacture locally and promote exports, which will expand this market.
How important is India as a market for you? Do you have any expansion plan to venture into other countries?
In India we have a stronghold with 24 branches across the nation. Secureye also has last-mile connectivity through our channel partners and distributors.
Yes, we do have plans to expand in countries like Middle East and South Asian countries.
|“5G networks will bring a whole new array of opportunities to the security industry. The faster and more robust network would mean more connected and autonomous devices and systems, as well as better quality images and faster streaming. Video surveillance and ‘Internet of Things’ are tied together, as products such as cameras and recorders have predominantly moved to IP and are connected together on the Internet”|
What’s your opinion about the forthcoming 5G technology in India, especially with regard to the security and surveillance solutions?
The launch of 5G may be a big motivator for more advanced equipment to appear in security. It is believed, that if the correct infrastructure is put in place, unlike when 1G, 2G and 3G were devised, it will be based on a flexible platform that can be upgraded. It will not require replacement. In years past, mobile data technologies were built around hardware, while 5G will be software driven.
5G networks will bring a whole new array of opportunities to the security industry. The faster and more robust network would mean more connected and autonomous devices and systems, as well as better quality images and faster streaming. Video surveillance and ‘Internet of Things’ are tied together, as products such as cameras and recorders have predominantly moved to IP and are connected together on the Internet. Gathering information through analytics will become more mainstream, as the data produced will provide more information and more knowledge. This will also help organizations evolve better business strategy plans.