/“Gaming is one of the primary focus areas for Infinix now”

“Gaming is one of the primary focus areas for Infinix now”

Anish Kapoor-Infinix

With an aim to revolutionise the esports in the country and bring its excitement to the mainstream, Esports Premier League (ESPL), the India’s first-ever franchise-based esports tournament, has brought smartphone brand Infinix on board as the title sponsor for its inaugural edition. While the ongoing tournament seeks to tap into the growing landscape of esports in the country to help the competitive gaming community, it also presents a huge opportunity for Infinix Mobile to empower the users with value for money devices that can seamlessly take their game to the next level. Anish Kapoor, CEO, Infinix Mobile, shares with Ramesh Kumar Raja the benefits of this league and how they wish to establish Infinix as the best gaming smartphone brand in the world. Excerpts:

After cameras, gaming happens to be the next big thing for smartphone makers. How do you look at this emerging trend?

Gaming is indeed one of the biggest trends in the smartphone industry in 2021. The exponential growth in the gaming population backed by the rise in smartphone consumption in India has led us to become the 5th largest mobile gaming market across the world (as per Inmobi mobile gaming report 2021).

As per the recent report by CLSA, the mobile gaming market will touch $3 billion in India by 2023 from the current $1.3 billion. As the consumer base continues to increase amidst the pandemic, the industry will see further growth in this consumer segment, raising the demand for high-end features in smartphones for a better gaming experience. All these numbers and predictions clearly show that mobile gaming is truly here to stay and new-age smartphone companies like ours, need to focus our offerings as per this consumer pool.

How is Infinix Mobile helping smartphone gamers in India achieve the best possible experience?

There are more than 80% of committed gamers in India who are spending considerable hours playing games. The internet penetration in rural India has played a big role here. Women are also increasingly coming into the gaming fold. In fact, as per Inmobi mobile gaming report 2021, 43% of the gamers in India are females. Through our budget smartphones which are equipped with gaming-ready specs, we encourage these budding talents and first-time gamers to pursue their passion for mobile gaming.

Since 85% (as per Deloitte technology, media, and telecommunications predictions 2021) of the online gaming in India is smartphone intensive, our R&D teams work on newer and patented technology to offer the best-in-segment smartphones which can help Indian gamers to not only have a good user experience but also earn through participating in esports national tournaments like Esports Premier League (ESPL) as well as tap the potential to represent India on global platforms in the coming time. Our motive is to empower the users with value for money devices that can seamlessly take their game to the next level as well as equip them to compete in top-notch international tournaments too at the opportune time.

Our newly-launched Note-series and partnership with ESPL initiatives are just a few of the key steps we have taken in order to bring to our users’ a unique gaming experience with the thrill of the city-based franchise model for the first time in India.

“Our newly-launched Note-series and partnership with ESPL initiatives are just a few of the key steps we have taken in order to bring to our users’ a unique gaming experience with the thrill of the city-based franchise model for the first time in India”

There’s a lot of talk going on around the Dar-Link game boost technology offered by Infinix in recent smartphones. How it’s going to be a game-changer for you?

Yes, we have received an overwhelming response from our consumers and experts around Dar-Link game boost technology. This ultimate technology innovation enhances the system by improving the graphics display and touchscreen sensitivity. It enables our consumers to enjoy a gaming experience with eliminated screen tearing/stuttering, a responsive touch panel, actual colour reproduction, and no heating even after extended hours of play. The fact that it is available in our budget smartphone range, gives us an upper edge over other smartphone brands in the same price segment.

What are the other gaming-centric features that buyers can expect on the latest Infinix Note 10 series?

The Note 10 series comes with multiple upgrades and innovations specifically designed to give an unparalleled and exceptional gaming experience to our consumers. The devices are supported by our indigenous Dar-Link game boost technology which enhances the gaming interaction and visual experience in heavy-duty games like Call of Duty, Free Fire, Battlegrounds, Asphalt 9: Legends, etc. by preventing screen tearing, ensuring natural colour reproduction, elevating the performance of the touch panel, and managing the resource allocation between the game and the chipset efficiently to prevent heating from long gameplay hours. Both the smartphones, Note 10 and Note 10 Pro come with a high refresh rate, for a smooth interaction between the users’ fingers and the screen. They both have a 180Hz touch sampling rate that allows faster screen response for a better gaming experience.

To further ensure an uninterrupted experience in gaming and content consumption, Note 10 Pro will be the first in the segment to come with an 8GB RAM/ 256GB internal storage coupled with UFS 2.2 storage technology for better read and write speed and multi-tasking. Since gamers spend a lot of time looking into their screens, the Note-series phones have displays that are easy on the eyes and have been certified by world-renowned testing firm TUV Rheinland to reduce blue light’s harmful effects.

Could you please share why Infinix Mobile partnered with India Today Gaming to present Esports Premier League 2021?

India is one of the biggest and fastest-growing smartphone markets globally. We are also the 5th largest mobile gaming market across the world, and it is estimated that 44% of India’s smartphone population will be playing games on their devices by 2022. These numbers clearly show that mobile gaming is truly here to stay and new-age smartphone companies like ours, need to focus our offerings as per this consumer pool.

Our partnership with Esports Premier League 2021 gives us a huge opportunity to engage with the millennial population of mobile gamers in the country and introduce them to our products which come packed with superior gaming technologies for a rich gaming experience. For instance, our recently-launched products like the Hot-series and now Note-series, not only come with first-in-the-segment features but also have been upgraded as per the needs and struggles that the gamers face while playing games on their smartphones. In the coming time, we would like to be known as the brand which delivers affordable smartphones that offer cutting-edge features.

“Our partnership with Esports Premier League 2021 gives us a huge opportunity to engage with the millennial population of mobile gamers in the country and introduce them to our products which come packed with superior gaming technologies for a rich gaming experience”

What is the most exciting aspect of ESPL 2021 for you?

With an award price of Rs 25 lakh, ESPL is going to be the biggest Free Fire tournament in India in 2021. Gamers from the entire country are going to participate in this tournament to showcase their gaming skills and later represent the country on an international level. Additionally, this is the first time Infinix has partnered in such an event and we are looking forward to gauging maximum engagement on the same. We will also be selecting our own Infinix team who’ll later get to play with the winning team. The whole experience along with the engagement with gamers at such a big platform will certainly help us understand the gaming audience in India better and come up with products specifically catering to them.

What’s your plan ahead in terms of gaming being an important part of Infinix smartphones?

As mentioned earlier, gaming is one of the primary focus areas for us now. We wish to establish Infinix as the best gaming smartphone brand in the world. In order to achieve this goal, we have introduced gaming-specific technologies like Dar-Link along with gaming-specific smartphone range like Hot-series and recently-launched Note 10 and Note 10 Pro. Our new products will certainly have upgrades specifically catering to this consumer base who always expect better and additional features from their smartphones.

Ramesh Kumar Raja
Ramesh has over 10 years of experience in different departments of journalism. Having a strong nose for news, he has worked with The Times of India, Hindustan Times, Delhi Press, News Wire Service and Governance Today in different capacities. He is a Delhi University graduate and an alumnus of Bharatiya Vidya Bhavan, Delhi, and St. Xavier's School, Muzaffarpur. He loves writing over issues of social relevance. His craving for smart technology brought him to My Mobile where he has grown up to be a tech journo.