/“No-code tools help your app get to the market faster than the conventional method”

“No-code tools help your app get to the market faster than the conventional method”

Abhinav Girdhar

The manner in which apps are becoming an essential part of business and services, they are said to be the new business offices of today. But, ever wondered what it takes to build an application, especially when you want it on an urgent basis? Mobile app development from scratch takes far too long and pushes some of the greatest app ideas (with lower business returns) to the backburner. Low code and no code help make mobile application development much faster. Appy Pie is one such no-code platform that lets you create your own application, irrespective of your technical skills, coding knowledge and budget restrictions, with its proprietary software which includes some simple drag and drop steps. Interestingly, there is no heavy investment of money that put you off whenever you thought of building an app. Ramesh Kumar Raja caught up with Abhinav Girdhar, Founder, Appy Pie, to understand how easy it is to build an app and what is the monetization model of Appy Pie to be a leader in the market. Excerpts:

What’s so unique about Appy Pie at a time when there are a number of companies/ platforms offering services for app/website development?

Appy Pie

Appy Pie is unique as unlike other players in the field, we offer a whole comprehensive portfolio of no-code business solutions in one place. The functioning is flexible and to meet the requirements of different businesses, Appy Pie gives customization options. The other unique aspect about the company is that it has worldwide presence and offers multilingual content.

Can you please tell us about the technicalities involved in no-code application development and how it is different from the conventional method?

That’s the fun part, there is absolutely nothing technical about it. You only need to drag and drop or tap and add the features you want, into your app. The entire app building process takes only minutes and there is a dedicated team to help you through the process of app building and app publishing.

The conventional method involves developing an app from scratch which involves a deep understanding of coding and expert skills in programming. The conventional way also needs you to spend a bomb, whereas with our platform you get even better results and more control over your app for a fraction of the cost.

What makes no-code tools so appealing to people?

No-code tools help your app get to the market faster than the conventional method. They further enable more control to the app owner instead of the developer. Also, the app maintenance comes with the subscription bouquet, which is much lower and affordable. With no-code solution, neither do you need to hire an expensive agency nor is it required to build a whole internal team.

What kinds of solutions are most sought after in Indian market and how Appy Pie is leveraging the trends?

In light of the pandemic, online learning, remote working, and on-demand delivery has become almost instrumental in the way things operate in the professional and personal space. Appy Pie has an entire portfolio of business solutions that can help businesses and professionals grow faster and come out stronger.

“In light of the pandemic, online learning, remote working, and on-demand delivery has become almost instrumental in the way things operate in the professional and personal space. Appy Pie has an entire portfolio of business solutions that can help businesses and professionals grow faster and come out stronger”

The recent COVID-19 lockdown was a blessing in disguise for companies like Appy Pie as people realized the importance of digital transformation of their businesses. How has been the experience so far for you?

Appy Pie

Unfortunate as the conditions are, it is true that digital transformation is at its peak right now and that helped many of our clients (new and old) get through the crisis that descended upon them. We are encouraged by the enthusiasm in the Indian market for innovative IT based solutions that have the potential to support and strengthen the economy.

What are your pain points in dealing with the people/clients to make them understand the whole concept of app building, as many of the old-fashioned businessmen still hesitate in giving a digital makeover to their businesses?

India is a young country that is quite open to technology and innovation. However, the one problem we do face is in raising awareness and understanding of the concept of no code solutions and their scope in business operations and growth.

Please share your recent traction details with us. What is your monetization model and what are the segments you offer to attract users?

We have as many as 7 million businesses as clients and our Appy Pie App Builder App has already registered more than one million downloads on Google Play Awards. Thanks to our consistent and focused efforts, we were recently conferred the G2 Crowd Awards. Appy Pie is highly rated by thousands of customers, as we deliver enterprise-class security and compliance. Our monetization model is subscription based and Appy Pie is out to provide comprehensive and affordable tech-powered solutions to players from all segments.

What are your plans for India market?

We are rapidly expanding in the Indian market and have seen a massive surge in the number of apps created by Indian users on our platform, which has increased from 1000 to 3500 apps per day over the last six months. COVID-19 too has acted as a tailwind for this growth.

What according to you is going to be the future market trends?

The future market will witness an increased dominance of tools such as chatbots and technological advancements with regard to Artificial Intelligence and Machine Learning. Also, there is likely to be a surge in Drone Delivery and IoT products. In fact many believe that the future of IoT is now.

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Ramesh Kumar Raja
Ramesh has over 10 years of experience in different departments of journalism. Having a strong nose for news, he has worked with The Times of India, Hindustan Times, Delhi Press, News Wire Service and Governance Today in different capacities. He is a Delhi University graduate and an alumnus of Bharatiya Vidya Bhavan, Delhi, and St. Xavier's School, Muzaffarpur. He loves writing over issues of social relevance. His craving for smart technology brought him to My Mobile where he has grown up to be a tech journo.

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