Cab aggregator and ridesharing app Uber today announced the appointment of India cricket captain Virat Kohli as its first brand ambassador in India, a first of its kind initiative across the Asia Pacific region.
Amit Jain, President, Uber India & SA, said, “We are extremely delighted to sign on Virat Kohli to bat as brand ambassador for Uber India. His commitment to India on and off the field is commendable – from bagging world titles for the country to advocating positive change, he is invested in making a difference to the community at large.”
Commenting on his association with Uber, Virat Kohli said, “As a cricketer, I travel a lot and I have personally enjoyed the seamless experience of booking an Uber. It’s great to see how the company is using technology to revolutionize the way people move around cities and is empowering millions by creating economic opportunities. I am very excited to join hands with a company that is so committed to people and cities they operate in.”
The company said its association with Virat Kohli will lay the foundation for a host of brand-led interventions in 2018. Besides being the face of the brand, Virat will be actively involved in a series of innovative marketing and customer experience initiatives to be rolled out by Uber India.
“Virat personifies dynamism, integrity, grit, ability and passion. He is the embodiment of India’s ambitions on the world’s stage; he anchors the aspirations of billions, and it’s the little things he does that bring joy to their lives. It’s this balance of purpose with a larger responsibility to citizens of the world that makes him the perfect partner to realising Uber’s commitment to India. We are super excited to have him join the team at Uber India,” said Sanjay Gupta, Head of Marketing, Uber India & South Asia.