/Truecaller dials to say #HelloIndia, an outdoor campaign to spread awareness of its origin

Truecaller dials to say #HelloIndia, an outdoor campaign to spread awareness of its origin

TRUECALLER HelloIndia campaign

In a bid to reaffirm its commitment towards India and to create more awareness around the brand, Truecaller has launched the #HelloIndia campaign. which is a testament to the brand’s continued effort to help India stay safe from spam and scams.

Through this thoughtful outdoor campaign, the brand aims to spread awareness of the origins of Truecaller and strengthen the brand connection with its Swedish roots. Truecaller’s sizable portion of the engineering and development team is based out of India and takes pride in building solutions and products for India and then taking them global.

This campaign is an attempt to connect the rich heritage and culture of Sweden with the diversity and enormity of India, which Truecaller calls its home country now.

Truecaller is trusted by over 200 million users in India already and the numbers continue to grow by a staggering number each day. The brand is committed to technological innovation and bringing technology to the masses.

With this campaign, the primary objective is to elicit an emotion towards the brand and encourage users to adopt the use of this efficient technology for their benefit.

Being a customer centric organization, Truecaller’s top priority is to facilitate a safe environment for consumers everywhere.

Ramesh has over 12 years of experience in different departments of journalism. Having a strong nose for news, he has worked with The Times of India, Hindustan Times, Delhi Press, News Wire Service and Governance Today in different capacities. He is a Delhi University graduate and an alumnus of Bharatiya Vidya Bhavan, Delhi, and St. Xavier's School, Muzaffarpur. He loves writing over issues of social relevance. His craving for smart technology brought him to My Mobile where he has grown up to be a tech journo.

Leave a reply

Your email address will not be published. Required fields are marked *