CEO of TikTok Kevin Mayer has written a letter to employees in India of the Chinese video-sharing app that was among 59 other banned apps by the Indian government.
In the post titled “A message to our employees in India”, Mayer said, “At TikTok, our efforts are guided by our commitment to democratizing the internet. To a large extent, we believe we have been successful in this effort. Our platform has encountered an unfortunate challenge in India. However, we stay resolved and committed to our mission, and are working with stakeholders to address their concerns.“
“TikTok continues to comply with all data privacy and security requirements under Indian law and places the highest importance on user privacy and integrity.”
Mayer in the letter mentioned that, since 2018, we have worked hard to ensure that over 200 millions users in India are able to express their joy and creativity, celebrate self-expression, and share experiences with a growing global community.
TikTok has enabled hundreds of millions of users to enjoy the creative works of artists, storytellers, educators and performers from across the country who have forged new avenues of livelihood improvement. While sharing their skills and talents on a global stage, these performers, artists and entertainers have received opportunities for brand promotions and associations that were once considered the exclusive domain of film stars and sports celebrities, Mayer said.
Our daily audience of millions of users in India has come to rely on the joy and inspiration that TikTok provides every day in a unique and democratized environment.
Furthermore, TikTok has leveraged this power of the internet to create greater social awareness in partnership with global development organisations. Our partnership efforts with credible national and global organisations such as UN Women, United Nations Development Programme, UNICEF, and CRY have raised awareness and advocated for concerted action to end gender-based, domestic violence and child marriage.
Our employees are our biggest strength, and their well-being is our topmost priority. We have also assured more than 2,000 strong workforce that we will do everything in our power to restore the positive experiences and opportunities that they can be proud of,”Mayer said.
“We have been heartened and encouraged by your love and support for our platform, and promise to live up to the trust and faith you have showed in us. We look forward to continue playing an active role in the mainframe of Digital India,” Mayer added.
Recently, TikTok has been taken down from Apple App store and also Google Play store after the Indian government decided to ban it, including 58 other Chinese apps. However, the company says they have not shared any users’ information with any foreign or Chinese Government.
“The Government of India has issued an interim order for the blocking of 59 apps, including TikTok and we are in the process of complying with it. We have been invited to meet with concerned government stakeholders for an opportunity to respond and submit clarifications,” Nikhil Gandhi, Head of TikTok, India, said recently.