Lenovo (26.1%) leads the tablet market followed by iBall and Samsung
According to International Data Corporation’s (IDC) Quarterly Personal Computing Device Tracker, 717 thousand tablets were shipped in India with a 32 percent sequential decline in 2017Q4; and registered similar shipments when compared to the same time a year ago.
After a big spike in 2017Q3 and completion of the Gujarat State government tablets deal, the commercial segment declined by 35 percent in 2017Q4. However, it saw a strong 75 percent growth compared to the same quarter last year.
For the entire year of 2017, the Indian tablet market witnessed a total shipment of 3.2 million units declining at 11 percent from 3.6 million units shipped in 2016. The strong demand from commercial segment has marginalized the overall decline to an early double-digit number. However, the consumer segment witnessed a consecutive decline for the second straight year.
Lenovo continues to lead the Indian tablet market with 26.1 percent market share as its shipment grew 34.2 percent year-over-year (YoY. However, it saw a decline of 31.7 percent from the previous quarter followed by iBall at the second position replacing Samsung for the first time as its shipment grew by 15.2 percent year-over-year (YoY) while Samsung slipped to the third place, as its shipments declined by 17 percent year-over-year (YoY) and 22.1 percent from the previous quarter.
In the product category, slate continues to dominate the Indian market with 96 percent of the tablet shipments, while the share of the detachable remains limited to 4 percent in 2017. Most of the screen sizes have grown when compared to 2016. In contrast, the 7-inch segment saw a 22 percent annual decline, though it has remained a dominating segment in 2017.
“The 7-inch slate segment is facing strong pressure from the popularity of phablets, and vendors have started focusing more on larger screens now,” said Ashweej Aithal, Market Analyst, IDC India. “The comfort of a large screen for media consumption is attracting users to migrate to 10-inch tablets. It also works better for users who read and edit documents on the go,” adds Aithal.
While highlighting the demand for tablet, Jaipal Singh, Senior Market Analyst, IDC India commented “The government buying will continue to drive the momentum in tablet category in 2018. The continued focus of Government of India on Digital India will invite more government departments to participate in digitalizing their processes which will further spur growth in this category. Also, BFSI, Pharmaceuticals, Automobile, and Hospitality sectors will continue to buy more tablets as they progress on standardizing their point of sales (POS) and know your customers (KYC) operations.”