/Samsung to promote road safety awareness in the city with its new ‘Safe India’ campaign

Samsung to promote road safety awareness in the city with its new ‘Safe India’ campaign

It states there are more than 50% selfie-related fatalities and India ranks highest in terms of hazardous road catastrophe

In order to promote road safety awareness among the people and to use smartphones in a safer way, the South Korean tech magnate Samsung in association with the Indian Union minister of transport has organized ‘Safe India’ campaign to meet the same.

In a statement Samsung said it has also partnered with Delhi traffic police to create road safety awareness in the national capital via LED walls, text LED scroll bars and LED public display at high-flying regions. In this campaign, the Delhi traffic police will post posters at select ‘No Selfie’ zones in city.

Union Minister for Road Transport and Highways Nitin Gadkari said, “Irresponsible usage of mobile phones, including taking selfies on the road, is one of the major causes of road accidents.”

Deepak Bhardwaj, Vice President, CSR, Samsung India said, “We are extremely honoured that the leadership of this country and of the states have extended support to the Samsung Safe India initiative, which has gathered pace this year.”

Samsung in accordance with renowned university reports stated that in various parts of the world there are more than 50% selfie-related fatalities and India ranks highest in terms of hazardous road catastrophe.

It said two trucks will be mounted with LFD screens and will play videos on responsible usage of smartphones while skits talking about the issue will be organised at select universities, colleges and malls in Delhi.

Source: PTI, BGR India

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