Samsung continues to be on the losing side suggested Counterpoint latest Market research of Q2 2019. The market share of the South Korean electronics giant fell to 25 per cent.
In the same quarter last year it stood at 29 per cent.
Samsung has been battling it out with Xiaomi ever since it has displaced the former to be the king of smartphone market in India.
Despite contributing to the export of mobile phones from its Noida facility Samsung smartphone shipments saw a decline of 4 per cent which is a huge number. Samsung shipments declined by 7 per cent YoY, the report cited.
Recently launched Samsung smartphones under A and M series did well for the brand but, overall the show remains to be dismal.
Meanwhile, Samsung’s A-series remained quite popular with Galaxy A10 being the top-selling device for the brand. The brand also expanded its Amazon exclusive M-series with launch of Galaxy M40 smartphone during the month of June. Samsung remained strong in the premium segment with good performance of its Galaxy S10 series, said the report.
In the premium segment, OnePlus surpassed Samsung to become the number one player driven by strong demand for its newly launched OnePlus 7 series.
Surprisingly, Samsung has gained substantial market share in feature phone segment, a steep rise from 9 per cent in Q2 2018 to 21 per cent in Q2 2019.
Samsung has gained significantly from what Jio has lost in the same period.
Similarly, Vivo also lost some ground as compared 12 per cent in Q2 2018 to 11 per cent in the last quarter of 2019.
Realme continues its strong upward push as it grew staggering 9 per cent in Q2 2019 from 1 per cent last year in the same quarter.