Refuting the claims of Canalys, Samsung has reiterated that it’s still the ‘Most Trusted’ brand in India. The basis of the Samsung’s claim is the GfK report, the fourth largest market research firm which tracks sales to end consumers, in which it said that in the last (November) quarter Samsung, had a 45% value market share and 40% volume market share.
“Samsung is India’s number 1 smartphone company by a distance. As per GfK, which tracks sales to end consumers, in the last (November) quarter Samsung had a 45% value market share and 40% volume market share. Samsung is a full range player and leads the smartphone business across every segment of the India market in 2017. More importantly, Samsung is India’s ‘Most Trusted’ brand. We owe our undisputed leadership to the love and trust of millions of our consumers in India,” said Samsung India Spokesperson responding to the claims of Canalys.
Meanwhile, Canalys, the Singaporean firm, has said that Xiaomi now leading with shipments close to 8.2 million units (27 per cent market share) in Q4 2017. Despite annual growth of 17 per cent, Samsung failed to maintain its lead, shipping just over 7.3 million smartphones (25 per cent share) to take second place.
Samsung and Xiaomi are ahead of Vivo, Oppo and Lenovo, making up the top five in India, according to Canalys. The total smartphone shipments in India were just under 30 million units and the market grew by 6% overall, the report claimed.
The GfK said smartphone sales in India fell by 3 percent as low-priced 4G feature phones may have cannibalised smartphone sales.