/Paytm is more trusted brand than Google Pay and PhonePe, claims YouGov

Paytm is more trusted brand than Google Pay and PhonePe, claims YouGov


Digital payments platform Paytm has emerged as India’s favourite app for online transactions, in a survey by YouGov that asked Indian shoppers about their most trusted online brands. Over 40% of those surveyed said they trust Paytm. Interestingly, Google Pay was second, with a trust vote of 27% of those surveyed. Flipkart-owned PhonePe ranked third with 10% respondents saying they rest their trust in the brand.

Overall, Paytm along with Jio and MakeMytrip, emerged as the most trusted online brands in India, showing that Indians prefer home-grown brands over foreign-owned companies. Google Pay, which is spending heavily in cashbacks for customer acquisition, is ranked second despite its global origins.

YouGov, an internet-based market research and data analytics firm, surveyed 1,017 people aged 18 to 40(+) on the internet in India recently.

“While Indians are more trusting of global brands in areas of online shopping and e-commerce, Indian brands are more reliable when it comes to making online payments, for online travel bookings and while choosing a mobile network provider,” the survey said.

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