Popular connected lifestyle brand Noise has announced its association with India’s first homegrown fitness brand HRX- jointly owned by Hrithik Roshan and Exceed Entertainment. This partnership will see the launch of a range of fitness trackers. These fitness trackers have been designed keeping in mind the needs of the millennials and GenZ. The first in the range, X-Fit 1 will be available on Amazon, Myntra, and gonoise.com from November 26, at an introductory price of Rs 2,999.
The newly-launched fitness tracker, X-Fit 1 comes in two colour variants – Race Black and Track Grey. The voguish tracker has a 1.52-inch IPS LCD TruView display with the best resolution in the category- 360*400 pixels and 354 high ppi. It is equipped with prominent features such as a sleep cycle tracker, heart rate & blood pressure monitor, and Noise Health Suite for complete care on the go. With up to 10 days of battery life, a sleek design, X-Fit 1 is extremely lightweight and is certified to be sweat and water resistant with an IP68 rating. It also allows Noisemakers to access 100+ customisable and cloud-based watch faces.
With a blend of stunning looks and smart technology, it is a perfect accessory for those who never compromise with their fitness. The collaboration merges Noise’s unparalleled product innovation and tech expertise with the HRX’s brand expertise in athleisure, creating a unique expression of wearable fashion tech.
Utsav Malhotra, Chief Operating Officer at Noise, said, “We are elated to partner with one of India’s most favourable brands – HRX that has won over the hearts of fitness enthusiasts within a short span. Our partnership is pivoted to ensure that we bring a new range of products that will cater to all the fitness lovers from the HRX community and is tech-forward and feature-packed. This collaboration is the testament to our commitment for Noisemakers to keep them ahead with innovative and exciting products.”
Afsar Zaidi, Co-founder and CEO at HRX, said, “Both Noise and HRX are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. The X-Fit 1 is a true testament to that belief. This partnership is a step towards offering fitness enthusiasts a 360-degree health, wellness, and fashionable experience.”
HRX has recently forayed into the sports and fitness category for home workouts. Recently launched an array of products designed keeping in mind the needs of “active fitness enthusiasts”. The product range comes with superior durability, high performance and aims to address the requirement of functional home workouts for consumers who are increasingly adopting a fit lifestyle regime.
Noise is one of the fastest-growing smart wearable companies in India that has witnessed a huge rise in Noisemakers since its inception. The brand has been registered tremendous growth with a 300% increase in the last 30 months. As per the latest 3Q21 report by IDC, Noise maintained its lead for the sixth straight quarter with a 26% market share in the Wearable Watch segment. Noise has been setting a benchmark in the industry with its wide offering and with this partnership, it will add another tech-advanced yet stylish product to its portfolio.