/Noise continues to be India’s No.1 Wearable Watch Brand for five consecutive quarters

Noise continues to be India’s No.1 Wearable Watch Brand for five consecutive quarters


Homegrown brand Noise reinforces its position as India’s No.1 Wearable Watch Brand. It has been leading the industry for the past five consecutive quarters with a significant market share according to the latest release by market intelligence firm, International Data Corporation’s (IDC) Worldwide Quarterly Wearable Device Tracker, Q2 2021 release with a considerable market share of 28.6% in 2Q21 based on unit shipment. With this, Noise has become India’s first homegrown brand to lead the Wearable Watch category for five consecutive quarters.

Noise has established itself as one of the fastest-growing tech lifestyle companies in the Indian market. Over the past year, it has consistently captured the largest market share in the watch segment. Despite the pandemic, the brand has witnessed an enormous growth trajectory with over 100% growth in the past 30 months. Noise is continuously intensifying its commitment for Noisemakers and Indian customers. Recently, Noise has also announced a partnership with homegrown manufacturing brand Optiemus Electronics to encourage the domestic production of consumer electronics.

Amit Khatri, Co-founder at Noise, said, “The wearable industry is thriving in India especially after the recent surge in the health and fitness awareness among customers. With an evolving market, the appetite for more technologically advanced and feature-packed products increases. As a homegrown brand, our synergies are harmonized with the requirements of Indian customers that help us to tailor our products accordingly. Our customer-centricity is one of the major factors behind Noise being India’s No.1 Wearable Watch Brand in the fifth consecutive quarter. We are elated to continue to dominate the segment. We are delighted that the brands from India hold a stable market consistently.”

Noise has been catering to the developing requests of Noisemakers in India and has risen as the leading brand. The brand has aggressive plans to launch more products in India.

Ramesh has over 12 years of experience in different departments of journalism. Having a strong nose for news, he has worked with The Times of India, Hindustan Times, Delhi Press, News Wire Service and Governance Today in different capacities. He is a Delhi University graduate and an alumnus of Bharatiya Vidya Bhavan, Delhi, and St. Xavier's School, Muzaffarpur. He loves writing over issues of social relevance. His craving for smart technology brought him to My Mobile where he has grown up to be a tech journo.

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