SnapOrder mobile app that enables Kirana stores of all sizes to go online with their supplies, has witnessed 6x growth in downloads in the month of April alone.
The company had recently released several updates to the app that aids Kirana stores solve the many challenges faced during a Lockdown.
According to the company, it has witnessed up to 25k downloads in the month of April.
One of the highlights of the app is that consumers can use it to directly view available stocks and place orders with the Kirana stores, either for pick-up or for home delivery, enabling the Kirana store to manage demand efficiently and prevent over-crowding at the stores to make sure social distancing is maintained during the current crisis.
Also, with over 70% of SnapOrder stores doing home delivery for no additional cost, this app has become a prominent player in the affordable e-commerce segment beating out most delivery apps that charge a significant amount for their service.
With the country being under lockdown for the past two months, the entire nation of 1.3 billion is largely relying on Kirana stores for their essentials – foods, beverages, personal and household care products.
It is very rare for any industry sector to experience such a surge and one can see a new normal emerging in terms of unexpected trends and changing consumer behaviour due to this new-found humble relationship between the local Kirana store and the customers who live around them.
“The SnapOrder app has been exclusively designed to fulfil the entire Kirana store value chain. With the sudden lockdown, the app provides to be a boon for not only the retailer who could easily manage his inventory and its movement but more so for the end consumer who could get a bird’s eye view into the neighbourhood Kirana store with the app,” Prem Kumar, Founder & CEO, SnapBizz, said in a statement.
“Not only that but it helped the customer order their essentials from the comfort of their homes and pick it up or have it delivered in a contactless manner amidst Covid19,” Kumar added.