/Karix Mobile, Truecaller partner to offer business caller ID solutions to enterprises

Karix Mobile, Truecaller partner to offer business caller ID solutions to enterprises


Homegrown business cloud communications provider Karix Mobile has joined hands with Swedish caller ID firm Truecaller to launch the Verified Business Caller ID solutions for enterprises to enrich the user experience by fostering a communication ecosystem built on trust and safety. Enterprises in India can now leverage this solution to connect better with customers over voice calls through increased brand visibility, identity and credibility, they said in a statement.

With Truecaller business caller ID, Karix Mobile’s customers will bear a verified business badge and a verified icon when calls are placed to their end-users. In addition, the appearance of the brand logo and brand name on the handset will help enterprises identify themselves and facilitate improved service delivery when they connect with their users. The configuration of these features into voice calls will also help brands gain insights into the health of their call workflow.

Deepak Goyal, Chief Business Officer, Tanla Platforms, the parent company of Karix Mobile, said, “Our partnership is the coming together of two of the world’s most trusted names – Karix and Truecaller – in the enterprise to consumer communication ecosystem. The partnership is an extension of our commitment to provide purposeful, timely, and verified engagements to enterprises and their consumers.”

“The Truecaller business caller ID solutions will not only help enterprises improve the efficiency of their communication but also help end-users avail services by identifying the calls placed as genuine and important. On a real-time basis, enterprises will be able to establish their brand’s trustworthiness, improving their customers’ overall consumer experience,” Deepak added.

Enterprises attempt to reach out to millions of users each day to service, transact and interact with their customers. However, increasing instances of fraud and spam discourage users from answering calls, thereby, leading to a loss of customer delight, business opportunities, and revenue. With Truecaller business caller ID, enterprises can increase their customer outreach and service efforts. This results in improved response rates, driving higher customer satisfaction and call efficiency. For end users, the risk of falling prey to fraud, scams, or phishing is significantly reduced.

“Truecaller Enterprise has been set up with the goal of developing solutions for businesses that will not only increase the efficiency of their communications but also enhance their brand reputation and deliver considerable value and safety to consumers as a fraud prevention tool. With Truecaller Enterprise solutions, our reseller partners will play a critical role in facilitating productive communication for both end-users and companies. With Karix Mobile’s strong market presence and reach, they will play a critical role in expanding our business together and delivering tremendous value for end customers with the enterprise ecosystem,” said Priyam Bose, Global Head, GTM at Truecaller Enterprise.

Ramesh has over 12 years of experience in different departments of journalism. Having a strong nose for news, he has worked with The Times of India, Hindustan Times, Delhi Press, News Wire Service and Governance Today in different capacities. He is a Delhi University graduate and an alumnus of Bharatiya Vidya Bhavan, Delhi, and St. Xavier's School, Muzaffarpur. He loves writing over issues of social relevance. His craving for smart technology brought him to My Mobile where he has grown up to be a tech journo.

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