With TikTok being banned in India, recently-launched homegrown short video platform Boxengage.com claims to have gone viral with the former’s influencers joining the latter in large numbers. BoxEngage.com saw a massive 10X surge in active-user mark within 24 hours of the TikTok ban.
BoxEngage.com is specially designed for the requirement of Indian customers wherein both the content creators and visitors can do much more than simply follow or comment on their influencer, the company said in a statement.
Via BoxEngage.com, any kind of content creator across all categories can connect with their followers via multiple ways, such as live streaming, posting videos, or even holding private sessions with their celebs or influencers and this engagement-based platform is making users stick much more on the platform, it claimed.
BoxEngage.com has been co-founded by Indian entrepreneurs, Varun Bajaj, Shivaarti Bajaj, Vikas Jain and Ankur Saxena.
Varun Bajaj, the co-founder of BoxEngage.com who is an experienced Indian digital entrepreneur, said, “Banning the Chinese apps, especially TikTok is a great step, as apart from major data-privacy issues due to a Chinese origin, there was a huge debate around the limited social message of TikTok as a digital product, as the product was made keeping the Chinese mindset in mind.”
“Having said that, we want to thank the Indian customers and influencers, who have given such a positive response on BoxEngage.com. Our feedback has shown, BoxEngage.com is winning over the Chinese counterpart considering it has been made in India keeping in mind the requirements of the Indian users,” he added.
In order to address all privacy concerns, BoxEngage.com is currently a website-only platform, and will shortly launch its mobile app, it said.