Defence personnel can now avail CSD benefits on consumer durables at Samsung Smart Plazas

Samsung CSD benefits

Consumer electronics major Samsung is celebrating this Independence Day with a brand new initiative for defence personnel. Serving and retired defence personnel can now avail Canteen Stores Department (CSD) rates while buying Samsung TVs and digital appliances such as air conditioners, refrigerators, microwaves and washing machines from select Samsung Smart Plaza stores as well, in addition to CSD depots.

This initiative is aimed at enhancing buying experience and offering a wider range of Samsung products to defence personnel at select Samsung Smart Plazas across the country. Samsung Smart Plazas offer an exclusive and complete range of consumer electronics and Samsung Experience Consultants (SECs) at these stores ensure that consumers get live demos and detailed understanding of product features, the company said in a statement.

“Keeping in mind the upcoming festive season, Samsung has created a one-of-its-kind initiative by offering CSD benefits at Samsung Smart Plazas to defense personnel and their families. This Independence Day, our endeavour through this program is to create an intimate brand experience by enhancing shopping convenience for them. We hope to continue adding value to their lives with our innovative products and services,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Ramesh has over 12 years of experience in different departments of journalism. Having a strong nose for news, he has worked with The Times of India, Hindustan Times, Delhi Press, News Wire Service and Governance Today in different capacities. He is a Delhi University graduate and an alumnus of Bharatiya Vidya Bhavan, Delhi, and St. Xavier's School, Muzaffarpur. He loves writing over issues of social relevance. His craving for smart technology brought him to My Mobile where he has grown up to be a tech journo.

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