EdTech trailblazer Creative Galileo, which announced its debut in July 2020, has crossed a record-breaking 3 million downloads with over 5,00,000 monthly active users for its ‘Kids Early Learning App’. In the next 12-14 months, the company aims to achieve 10 million downloads. The educational learning app, aimed at children between the ages of 3 and 8 years, has registered a rating of 4.5 on Play Store and continues to make headway.
The App has become popular among kids and parents for its innovative mechanism to make learning fun and engaging through fascinating stories delivered through kids’ favourite characters. It also offers individualised and customised experiences, success rates and graphs, which help parents keep track of children’s performance through the inbuilt parents’ zone.
Attributed the success to her team and reiterated its motto of making education accessible, Prerna A Jhunjhunwala, Founder, Creative Galileo, said, “We are delighted to achieve this growth in such a short span. The early years of a child’s development are crucial for a strong foundation for the future. We are continually striving to build on the initial success of Creative Galileo by increasing more and more inclusive and relatable content and are strategically selecting edutainment content that can offer crucial reinforcement for learning. We aim to continue making learning immersive for children while keeping the entire process fun.”
After the App’s remarkable success with the first character Little Singham, Creative Galileo plans to add more famous International and Indian characters such as Chakra, Shaktimaan, Bahubali, Big Bees Jr, and Little Krishna to its platform soon, along with vernacular languages for localised learning. The company has tied up with leading animation studios to bring popular characters on board. With 10% downloads recorded from Nepal, Bangladesh, UAE and Pakistan, the App is also gaining traction in the international markets.
The desire for quality education has projected India’s Edtech sector to become a $30 billion industry in the next ten years on the backing of growing demand and strengthening business models and estimates the current industry size between $2.75 – 3.00 billion.