/BunkerFit, the India’s first vernacular fitness app adds yoga to its offerings

BunkerFit, the India’s first vernacular fitness app adds yoga to its offerings

BunkerFit-1

Homegrown free-to-use fitness app BunkerFit has introduced Yoga to its bouquet of fitness offerings, which included bespoke training modules and healthy nutritious recipes, on the mobile app. BunkerFit is available for free on Google Play Store. Although it currently offers content in Hindi, English, Tamil and Telugu, over the next few weeks more language options will gradually be added, making it the first vernacular fitness app in India.

The addition of Yoga is in line with BunkerFit’s vision to create a holistic fitness platform that offers all verticals including Training, Nutrition, Yoga, Mindfulness and Running on just one platform. BunkerFit aspires to offer content in 14 distinct language options to users over the next few months, enabling a massive reach out to people across segments, cities and locations in the country. Disrupting the fitness segment with its all free to use content offering, BunkerFit aims to make 100 million Indians active by 2030, in line with Prime Minister Narendra Modi’s Fit India movement.

Zeba Zaidi-BunkerFit

Founded by Adnan Adeeb and Zeba Zaidi, who previously founded the popular Devils Circuit races, BunkerFit is created to truly democratise fitness. “With the increasing importance of fitness in everyday life, BunkerFit is a perfect partner as it provides various fitness options inspired by traditional Indian fitness regimes in their own language. Given the high penetration of smartphones and low data tariffs, it will have a deeper reach and adoption in masses. We strongly believe that the democratization of fitness will make India a fitter country. Our content is available freely to inspire and include all sections of the society. We want to make fitness inclusive and be the partners of choice in everyone’s fitness journey,” said Zeba Zaidi, Founder, BunkerFit.

India’s only all-in-one free fitness app which aims at getting Indians active, fit and healthy was launched in March, 2021. With over 25K downloads already under its belt on an MVP launch, BunkerFit is poised to make a mark in this still unorganised to a large degree, sector. An unprecedented access to cheap data combined with an awareness of leading a more active and a fitter lifestyle has over the last 12 months led to a spike in content consumption related to health and fitness.

Airtel had acquired 10% stake in Spectacom the company which owns BunkerFit as a part of Airtel’s Start-up Accelerator Program. This collaboration allows Spectacom to leverage Airtel’s strongest pillars and most importantly the executive advisory through its vigorous start-up program.

BunkerFit also aims to leverage Airtel’s robust ecosystem, including its core strengths in mobile internet connectivity. This includes access to a vast online and offline distribution network and access to advisory services from Airtel’s senior team. Airtel will continue working closely with Spectacom to help increase awareness and adoption of its fitness platform to encourage individuals and overcome mental barriers and achieve their full potential.

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