boAt, a lifestyle brand with fashionable consumer electronics products such as earphones, headphones, speakers, travel chargers and premium rugged cables has signed on as a new crew member – Jacqueline Fernandez to help steer the brand to newer shores of fashion and style.
In a sector dominated by established global brands, boAt has ramped up quickly in a short span of two years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. Bollywood’s leading fashionista Jacqueline Fernandez strengthens the brand narrative of boAt’s high tech solutions offering the best in style and fashion.
With a strong focus on consumer desires and aesthetics, the brand has created products that seamlessly integrate into the evolved consumer’s personal style statement. The trendy look and feel of the boAt Bluetooth speakers and headphones, have led to the new category of ‘hearables’ akin to fashion accessories. It has already created a community of over 800,000 boAt heads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement.
Aman Gupta, boAt co-founder, said, “I am delighted to invite Jacqueline Fernandez to join our crew and take our brand’s style quotient to a whole new level. She complements our commitment to product design and aesthetics and is seen as a credible influencer amongst the globally travelled new age millennials. Thus aligning with our brand image which is all about building brand equity through credible influencers and a strong word –of-mouth approach.”
Jacqueline Fernandez said, “I am thrilled to be a part of boAt’s incredible journey of success and innovation. The company’s innovative approach to offer consumer focussed solutions that are high are on tech quality and design, drew me towards the brand. The designs are bold, fresh and resonate with the latest lifestyle trends, making it the preferred choice for the evolved Indian consumer who looks to make a statement with their choice of accessories. I love the way the products seamlessly integrate into my constantly on the move lifestyle while complementing my personal style. I’m a proud boAthead.”