San Francisco-based Apple’s upcoming streaming service, Apple TV+, will launch in India for Rs 99 rupees ($1.40) a month, media reported.
“The subscription fee is cheaper than the plans that services like Netflix and Amazon offer in India, which are also competing to capture the growing market,” The Verge quoted Bloomberg in a report.
“With over 500 million users on the internet, India has more of its population online than any other country except China,” it added.
Apple TV+, which costs $4.99 a month in the US, will launch November 1st in over 100 countries — including India. Users will get a week-long free trial, and Apple will throw in an entire year’s subscription for customers that purchase an iPhone, iPad, Apple TV, Mac, or iPod touch.
The streaming service will begin by offering nine original series including The Morning Show and Jason Momoa’s See, along with other movies, documentaries, and TV shows.
Netflix recently began offering a mobile-only streaming plan in India for Rs 199 ($2.80), while Amazon offers its monthly Amazon Prime video membership for Rs 129 rupees ($1.80).
However, US-based companies have yet to offer prices that are as competitive as India’s own streaming services, which Bloomberg says can be as low as 40 cents a month.