/10Times hosts India’s first Food and Beverage Virtual Tradeshow on FLOOR

10Times hosts India’s first Food and Beverage Virtual Tradeshow on FLOOR

Business events discovery platform 10Times successfully powered the nation’s maiden virtual F&B Tradeshow and Conference. The first-of-its-kind grand event comes at a time when the lockdown has completely wiped the modes of physical engagements and restricted potential networking avenues for businesses across the country. Leveraging its video conferencing solution, FLOOR, it got 100+ exhibitors to virtually meet and engage with 3000 participants across India.

FLOOR recreated the experience of an in-person event by providing a welcome reception to a networking lounge. Visitors got an opportunity to listen to renowned speakers on the stage, while jumping in-and-out of meeting with exhibitors in their private booths. The most popular feature of this tradeshow could grab a table with fellow colleagues from the industry and virtual platform appeared to be its networking round tables. Anyone attending start a discussion. Exhibitors were seen talking to groups of potential customers on these networking tables. 

The virtual event successfully connected prospective business partners in the food & beverage industry and sent a much needed positive message to businesses amidst Covid-19.

Atul Todi, CEO & Co-founder, 10Times, said, “We hosted the first Virtual Tradeshow as a challenge. We wanted to show that business can happen virtually and we can bring people together. Organisers were not convinced and wanted a proof-of-concept. Therefore, this event was put together as a way for them to visualise how they can incorporate virtual & hybrid event in their future plans.”

The global pandemic has put the trillion-dollar event industry at stake and single-session webinars cannot address the needs. FLOOR unlocks the much-needed option for event planners world-over to leverage their brands virtually, in parallel to their physical events in due time. This state-of-art virtual technology provides a safe and digital real-time correspondence between singular and multiple parties without compromising on the privacy and ethical concerns of the end-user.

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