“DailyObjects adds delight to a consumer’s life by offering products that simplify everyday tech-related issues”
New Delhi-headquartered DailyObjects has carved a niche for itself in the accessories segment by offering products that are peripherals to the consumer devices made by top tech brands of the world. The products are design-led, highly-functional, and well-thought-out answers to consumers’ day-to-day needs. Being present in diverse categories such as mobile and laptop accessories, home office and organization solutions, to name a few, DailyObjects intends to be one of the leading tech lifestyle brands globally. Ramesh Kumar Raja caught up with Pankaj Garg, Co-founder and CEO, DailyObjects, to know more about the brand, its product offerings and future projections. Excerpts:
Tell us about the idea behind setting the foundation of DailyObjects.
I and Saurav Adlakha tapped into the emerging trend of online shopping and digitalization. The e-commerce industry was still in its nascent stage, but we decided to take the leap of faith and started an online business. DailyObjects was started in 2012 with the core idea of offering products that one could use in his/her everyday life. We exist to add delight to a consumer’s life by offering products that simplify everyday tech-related issues. We started with mobile cases but kept expanding the offerings as the business grew.
We believe every day comes with new opportunities, chapters, and journeys and it deserves to be special. We provide designs that are usable, relevant, and created with research that is not just products but in fact solutions for the consumers. Be it working from home, working from the office, or even stepping out for a brunch, with our products, your day will transform significantly. Our goal is to dispel myths and misconceptions about great design, such as the idea that a good design can only be owned and enjoyed by those who can afford to spend a lot of money.
You offer a wide range of product categories. Can you please tell us about them?
We provide a variety of goods that are design-led, highly-functional, and well-thought-out answers to consumers’ day-to-day needs. We are now present in diverse categories such as mobile and laptop accessories, home office and organization solutions, bags, and wallets. Our aim is to provide high-end products for unlocking the realms of possibilities whenever possible.
How is DailyObjects different from others in the segment?
Being a design-obsessed brand, our focus is to deliver the best-designed functional products in India. Our constant endeavour is to remain agile and evolve the brand in response to changing consumer aspirations, markets, etc.
We have collaborated with over 500 craftspeople to meet the daily needs of over 2 million clients and users worldwide. We do everything in-house for most of our products and thus have developed robust systems to support that. Investing in our manufacturing facility in Delhi-NCR gives us the liberty to experiment and pick newer trends rapidly. It also helps us gain great control over the quality of products and efficient fulfilment to end consumers.
Can you please tell us about your idea behind making it a D2C brand?
The core design philosophy at DailyObjects is to build a world class product which shall be appreciated by an enthusiastic consumer beyond borders. Our brand’s categories revolve around the devices used by millions of people around the world, that’s why we are witnessing the demand from global communities, resellers and corporates.
|“The core design philosophy at DailyObjects is to build a world class product which shall be appreciated by an enthusiastic consumer beyond borders. Our brand’s categories revolve around the devices used by millions of people around the world, that’s why we are witnessing the demand from global communities, resellers and corporates”|
What do you think are the challenges in the D2C industry?
D2C is the go-to solution for new age brands wanting to create a robust consumer connection. However, walking on this path comes with its fair share of struggles. With the rise in e-com adoption consumers want everything right away with best in class quality. Thus, demand is less of an issue than the supply, control over sourcing, manufacturing and distribution is key for the success in D2C as in our case this gives us liberty to mitigate any shortages, quality issues etc. to leverage growth levers based on high consumer satisfaction management.
How has consumer behaviour changed during the pandemic?
Ever since the pandemic broke out, consumers have been cautious and conscious about their choices. They have been inclined toward online shopping more than ever. They now demand quick service yet that is effective, no-contact but doorstep delivery, and customized experiences.
What’s the concept behind product design and quality for customers?
We are known for our design innovation. All the products are designed and manufactured in India. We design products keeping into consideration the problem and how our offering will be a solution for the same in an aesthetically pleasing manner. We believe in resolving problems with our design. We are also of the view that the products should be durable, practical and must add wow factor to the consumers’ lives.
How are you leveraging technology to innovate the products?
As our products are peripherals to the consumer devices made by top tech brands of the world, we’ve built our R&D practices to challenge ourselves in seeking what’s the best and up to date way to make each of our products every time we launch something new. By investing in high tech manufacturing machinery we’ve not only improved the print, build and aesthetics aspects but also reduced the lead time for being fulfilment ready. This helps us in gaining the confidence of customers as well as gives us liberty to test more and more variations to come up with best in class final products.
What are your future projections?
We have had exponential growth of 300% last year while remaining profitable. We are happy with all the milestones we have achieved and that we intend to earn in the times to come. We are aiming to breach 100 Cr in sales run rate by the end of 2022 and register a 20x growth in the next five years. We intend to be one of the leading tech lifestyle brands in this category globally.