/2021: The New Normal and Beyond!

2021: The New Normal and Beyond!


The Covid-19 pandemic has given us the opportunity to rethink and build a robust frontline defense based on technology, against future outbreaks!


Practically overnight, the entire concept of business continuity radically changed after COVID-19 has proclaimed a pandemic. Very few foresaw the situation and even fewer were actually prepared for such a scenario.

As the world is accepting to live the ‘new normal’ caused by the sudden outbreak of the Covid19 pandemic, the technology around us is going to change in ways more than one. While the technology itself has been continuously evolving since ever, the Covid19 pandemic is going to leave a lasting impression on this evolution as well. The pandemic is going to change how we do business, how we trade, how we work, how we produce goods, how we learn, how we seek medical services, and how we entertain ourselves; and technology will hold the answer to these questions.

We will see a contact-less society emerge post Covid19, which will transform the way we interact, ensuring minimal human intervention. In the coming time, we will definitely see the focus on the evolution of new-age technologies which were just in books!

Technology played a crucial role amid these testing times, it has shown a quality star in keeping the business and organizations working in such circumstances, and the adoption of technology will continue into recovery phases, where businesses will look to learn from the crisis and emerge stronger.

Looking forward over the coming years, enterprises will be looking at investing in technologies that can help them innovate, gain greater business insight, and open up new revenue streams.

Priorities may have changed the significantly short term, but it is clear that technology is in a prime position to shape our future. Digitization can provide invaluable benefits to business, the environment, and society for years to come. If we get digital transformation right, it will bridge the physical and digital worlds. Not only in terms of competitive value but also provide stakeholders with the tools to build a socially and environmentally sustainable world.


An emergency that has changed companies in fundamental ways

The pandemic is undoubtedly shaping our digital future. As part of plans to exit the crisis, people need to create more flexible workspaces, digitize more internal processes, and depend more on mobile applications. As a result, we will see more data and applications being driven to the cloud to support telecommuters.

It is quite clear that industries and businesses around the globe are facing a huge challenge. Not only have they had to navigate their way through this unprecedented health emergency, but they must now reposition themselves for the new normal. Technology has shown its value in supporting huge homeworking programs and keeping organizations operational, and it will be just as critical moving forward.


Rebuilding a strong economy on technology

The current COVID-19 pandemic has hit the global markets hard, weakening international trade and cooperation, accelerating tendencies of protectionism and nationalism which had been already on the rise before. The pandemic has had a huge impact on global value chains – instead of proximity and efficiency, distance and security are the new order of the day.

But what can be done to put an end to the tearing-apart of economies, health systems, and societies? Technology will help to get globalization back on track.

We live in the information age and everyone should have access to the economical and medical benefits of information technology. The economic benefits are extensive – from innovative means of production to fast communications through excellent network connections. Technology has been essential in supporting medical personnel during the initial COVID-19 crisis, and it is quite clear that the current situation improved significantly through the development and use of AI-assisted diagnostics, innovative treatment of the symptoms of the disease, and facilitating social distancing to prevent new infections.

However, the current crisis is accelerating the digitization of thousands of industries. Its impact on networks also allows global operators to consider and plan future-oriented network evolution from a new perspective. Network evolutions like 5G and gigabit optical networks can provide high-performance and widespread broadband services. It will foster the digital transformation of traditional industries for a more robust digital economy.

According to some analytics, another thing that can help is simplifying network architecture, devices, and deployment that can accelerate the expansion, upgrading, and deployment of networks such as 5G. We should learn from this COVID-19 pandemic and improve the performance of the existing technology to address any possible future risks more effectively.


Leading business through the pandemic and into the new normal

We have seen that organizations with advanced digitization have found it easier to weather the pandemic storm.

The ability of organizations to upscale and downscale has been critical during COVID-19. Which will become even more relevant in the future as we accelerate the use of cloud and “softwarization” to enhance agile working, flexibility, and resilience.

COVID-19 has significantly raised awareness of the importance of business continuity planning. And having well thought out business continuity plans in place is now more essential than ever, as disruption and instability are going to be on the horizon for some time to come.


How pandemic has changed the way we work

At the same time, organizations must take on board the fact that the workplace will never be the same again. A hybrid way of working will become the norm, with some staff in the office and some telecommuting. Technology, tools, and connectivity will need to be put in place to make this as seamless as possible.

Business priorities in some organizations have changed, and they have had to find new ways of doing things. We will see organizations shoring up their e-commerce and utilizing advanced analytics with greater intensity.


How technology adapted to aid health care workers and organizations

We have seen that the National health authorities, health systems, and other organizations have been at hard work addressing the outbreak and preparing for scenarios that could include an overwhelmed health care system.

In these unprecedented times, medical teams are challenged to prioritize patients and deliver care. Health care systems are challenged to identify people with COVID-19—both those showing symptoms and those who are asymptomatic—so they can appropriately prevent the further spread of the virus. Meanwhile, people at home need accurate information on how to get tested for coronavirus, when to self-quarantine, and what care options are available.

Due to the presence of advanced technology – remote administration, containment, and patient management has been possible. Health care organizations around the world are responding digitally in monitoring and managing the treatment of coronavirus patients and quarantined persons.


The impact of COVID-19 will be long term

Sometimes it is hard to imagine what our lives were like pre-Coronavirus. In just a couple of months, most of our lives have changed dramatically. We are all in this, however, for the long haul. The impact of the pandemic will be with us for a long time to come.

Pahi Mehra is a hardcore journalism enthusiast, she holds a degree in Journalism and Mass Communication from IIMM. She loves to travel and explore and believes in world peace.

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