Indians were hooked to…

You Tube

YouTube Rewind reveals some deep and surprising insights into what videos Indians had been watching and sharing in 2017

YouTube Rewind is back and celebrating what Indians watched, shared, and created in 2017 and that is actually a long list – reflecting YouTubing is more popular than ever and that video community is growing by leaps and bounds. From falling in love with a 106 year old super chef, laughing at the raw humour of new comedy kings, reliving the golden era of Bollywood music through remixes, learning the trendiest beauty hacks, to watching the most sought after movie trailers and grooving to Punjabi beats – India loved it all!

Shaping the iconic pop-culture moments of 2017: From the fidget spinner becoming so darn popular worldwide, to Despacito becoming a global phenomenon; seeing the other side of Irfan Khan through memes by AIB, to getting the country to dance on Shape of You, which emerged as the most choreographed song in 2017; getting the funny-bone tickled by Angry Baba’s ChachaKePatake, to making JimikkiKammaland Zinggat a national sensation, YouTube has been part of some of the most iconic pop-culture moments of 2017.



  • 80 independent creators crossed the 1 million subscriber mark
  • 145 of 200 channels received the Gold Play Button (1 M subscribers) last year
  • Beauty & Health, represented by 6 out of the top 10 rising creators, emerged as the fastest growing vertical
  • Regional content grew exponentially, with Jimikki Kammal and Zinggat becoming national hits

Topping the list of creators in 2017, is comedy superstar BB Ki Vines, with over 5 million subscribers, followed by Technical Gurujiwith almost 3.9 million subscribers and Vidya Voxwith 3.7 million subscribers. Gaining over 2.5 million subscribers each in 2017 alone, the channels have registered a remarkable growth. Support for local creators continued, with three of this year’s top 10 trending videos (non-music) going to our content creators – BB Ki Vines for Group Study, Amit Bhadana for That Dumb Friend in Every Group and Zakir Khan for Life Main ChahiyeIzzat!

This robust growth reflects the dynamic nature of the Indian creator community, with incredible talent surfacing from across India and especially amongst the regional language creators.Top 10 Creators of 2017

Top Trending Videos of 2017

  1. BB Ki Vines – Group Study
  2. Jimikki Kammal – Dance Performance by Indian School of Commerce
  3. ED SHEERAN – Shape Of You | Kyle Hanagami Choreography
  4. Make Joke Of – Chacha Ke Patake
  5. That Dumb Friend In Every Group – Amit Bhadana
  6. Unique Rangoli Design using Chalni
  7. Kangana Ranaut in Aap Ki Adalat (Full Interview)
  8. CheezBadi DANCE COVER | Machine | Mustafa &KiaraAdvani | @JeyaRaveendran Choreography
  9. Step by Step Latest Mehndi Design For Hand 2017 # 1000+
  10. Zakir Khan – Life Mein ChahiyeIzzat!

Biggest Personalities of 2017 (in no particular order)

  1. BB Ki Vines
  2. Technical Guruji
  3. Ashish Chanchlani
  4. 106 yr old YouTube sensation – Mastanamma
  5. Dhinchak Pooja
  6. Kabita’s Kitchen
  7. Harsh Beniwal
  8. Sejal Kumar
  9. Mahathalli
  10. Tanmay Bhat


Top Trending Music Videos – India

  1. Badri Ki Dulhania (Title Track)
  2. TammaTamma Again
  3. Guru Randhawa: High Rated Gabru Official Song
  4. Ding Dang- Munna Michael
  5. Mere Rashke Qamar – Baadshaho
  6. Ed Sheeran – Shape of You [Official Video]
  7. Luis Fonsi – Despacito ft. Daddy Yankee
  8. Jagga Jasoos: Galti Se Mistake
  9. CheezBadi Full Video | Machine
  10. Baarish | Half Girlfriend


Bahubali 2

Top Trending Movie Trailers

  1. Baahubali 2 – The Conclusion | Official Trailer (Hindi)
  2. Padmavati | Official Trailer
  3. Judwaa 2 Official Trailer
  4. Toilet EkPrem Katha Official Trailer
  5. Half Girlfriend Official Trailer
  6. Begum Jaan | Official Trailer
  7. Golmaal Again
  8. Badrinath Ki Dulhania – Official Trailer
  9. Sachin A Billion Dreams | Official Trailer
  10. Tubelight | Official Trailer

Top Trending Music Videos – Global

  1. Luis Fonsi – Despacito ft. Daddy Yankee
  2. Ed Sheeran – Shape of You [Official Video]
  3. J Balvin, Willy William – MiGente (Official Video)
  4. Maluma – Feliceslos 4 (Official Video)
  5. Bruno Mars – That’s What I Like [Official Video]
  6. Chris Jeday – Ahora Dice (Official Video) ft. J. Balvin, Ozuna, Arcángel
  7. 05. El Amante – Nicky Jam (Video Oficial) (ÁlbumFénix)
  8. Jason Derulo – Swalla (feat. Nicki Minaj& Ty Dolla $ign) (Official Music Video)
  9. DJ Khaled – I’m the One ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne
  10. Enrique Iglesias – SUBEME LA RADIO (Official Video) ft. Descemer Bueno, Zion & Lennox

Racing Car from Matches

Top “How To” videos

  1. How to Make Amazing F1 Racing Car from Matches Without Glue
  2. How to Grow Long Thicken Hair with Onion
  3. How to start your motorcycle or scooter without keys in 2 mins
  4. How to make Electric helicopter motor
  5. How To Wear Indian Designer Saree Blouse
  6. How to Make a Floor Cleaning Machine – Remote Controlled
  7. How to make mobile cover at home
  8. How to apply mehndi with the help of cello tape

2017 also saw some major new records being broken in overall views for movie trailers in India, with Bahubali 2 – The Conclusion, getting over 58 million views, followed by Padmavatiwith 27 million and Judwa 2 with 23 million. Bollywood Music remains the king of the hill, with Badrinath Ki Dulhania bagging the top two spots for its Title Track with 132 million views and remix of the popular TammaTamma Again with 78 million views. Guru Randhawa’sHigh Rated Gabru is a close third on the Most Trending Music list, with 75 million.

YouTube remains the top video entertainment hub – with over 225 million* Indian smartphone users, using YouTube every month. India also reached not one, but two major YouTube milestone this year, with 200 channels now crossing the one million subscriber mark and three channels achieving 10 million (ZEE, TSeries and ChuChu TV) subscribers, earning themselves the coveted Diamond Button this year. This year, the content on YouTube, is more diverse than ever before. While music, comedy, food/recipes, education and learning continue to grow, health & beauty emerged as the fastest growth vertical of 2017 with many new subcategories growing, including dance, women lifestyle, village-food, web-series, among others.


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