/Highest-ever smartphone shipments in Q2 2019, Xiaomi still on top: IDC

Highest-ever smartphone shipments in Q2 2019, Xiaomi still on top: IDC

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According to the International Data Corporation’s (IDC) Asia/Pacific Quarterly Mobile Phone Tracker, India smartphone market saw highest ever second quarter shipment of 36.9 million in 2Q19, with a 9.9% year-on-year (YoY) and 14.8% quarter-on-quarter (QoQ) growth.

A total of 69.3 million mobile phones were shipped to India in 2Q19, which was up 7.6% over the previous quarter.

As per IDC, Xiaomi continues to rule the Indian smartphone market followed by Samsung, vivo, OPPO and Realme

“Despite the efforts towards multi-channel retailing by almost all vendors, the online channel continued its growth momentum fueled by multiple new launches, attractive offers and affordability schemes like EMIs/cashbacks. This resulted in YoY growth of 12.4% for the online channel with an overall share of 36.8% in 2Q19,” said Upasana Joshi, Associate Research Manager, Client Devices, IDC India.

Offline channel registered an 8.5% YoY growth driven by the new launches in Samsung Galaxy A series, marketing activities by vivo during IPL (Indian cricket league) and Xiaomi’s growing multichannel distribution.

The overall market ASP stood at US$159 in 2Q19 with 78% of the market below US$200 price segment. However, the fastest growing segment was US$200-300 with 105.2% YoY growth. This was mainly due to the demand from customers looking to upgrade, additionally fueled by China-based brands which are bringing innovations and flagship like design language at mid-price segments.

Joshi further adds, “US$400-$600 was the second-fastest-growing segment with 16.3% YoY growth in 2Q19. OnePlus led this segment with a 63.6% share at the back of newly launched OnePlus 7 series. In the premium (US$500+) segment, Apple bettered Samsung for the leadership position with an overall share of 41.2% in 2Q19 as the iPhone XR demand saw an uplift after the price drop and aided by heavy promotional activities.”

The feature phone market continued its decline with 32.4 million-unit shipments, registering a drop of 26.3% YoY in 2Q19. This was due to lower shipments of 4G-enabled feature phones with 40.3% YoY decline in 2Q19. The 2G feature phone segment also declined as challenges remain for Indian brands along with small players facing heat owing to duty hikes on imports.

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