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The unprecedented growth of accessory business in India

India is one of the biggest and fastest-growing smartphone markets globally. With the adoption of smartphones by every segment of the society, rural or...

Big brands aiming at gaming content creators as a major advertising medium in India

Marketers have been diverting their focus towards the gaming and esports industry in India. Brands understand the potential of the industry and how rapidly...

Why do you need a robust video-conferencing app to ensure an efficient hybrid working?

The remote working model due to the pandemic has led many corporations and businesses believe in the idea of adopting a hybrid working model....

Why chatbots are smarter than humans

The 21st century is upon us and there was a pretence revolving around bots taking over the world. This assumption is far from reality,...

How brands are capitalising on mobile video ad trends

A burning continent, an impeached president, a global pandemic, countrywide lockdowns, tragic shifts of powers and whatnot, the year 2020 has been anything but...