HomeConsumer/Market Insights

Consumer/Market Insights

Asia-Pacific region leads the world in mobile app growth: Adjust

The Asia-Pacific (APAC) region leads the world in mobile app growth, reveals a report by Adjust, a mobile marketing analytics platform. The report shows...

Multi-brand outlets dominated smartphone buying market in Q1 and Q2: Report

The ensuing lockdown and tough competition from online sales during the pandemic had no damaging impact on the Indian offline smartphone MBOs (multi-brand outlets),...

India wearables market grew 170.3% YoY in 1Q21, shipped 11.4 mn units: IDC

The India wearables market grew 170.3% year-over-year (YoY) in the first quarter (January-March) of this year, shipping 11.4 million units, according to a recent...

Mobile app growth up 31% in Q1 2021: Adjust

The mobile app growth continues to accelerate globally in 2021. After climbing 50% across all verticals year-over-year (YoY) in 2020, app installs are up...

India PC market continues to surge, ships 3.1 mn PCs in Q1: IDC

Driven by work-from-home and online learning in the wake of COVID-19-induced lockdowns, the traditional PC market (inclusive of desktops, notebooks and workstations) in India...