Ever since TikTok was banned in India last year, people are rushing to local alternatives to fuel their need for short videos and bridge that gap. Interestingly, people are not only looking at the entertainment aspect of it but also want to see it as a viable platform to help them in extra income. While many are in early stages of online content commerce, Bolo Indya has already taken the lead to drive a purpose-led engagement model to financially empower creators in India by monetizing their content.
Currently present in over 14 local Indian languages, Bolo Indya is a fast growing short infotainment content video platform. The application stands unique as it’s working towards empowering the next billion internet users of India, by allowing them to transform their social capital and virality into financial independence, by unlimited earning every month. Launched in May 2019, Bolo Indya today has over 65 lakh active users and over 28 lakh creators with over 20 lakh videos being created on a daily basis.
Downloading the app
Bolo Indya app is currently available on both the Google Play Store and the Apple App Store. You can download it on either platform. Then you need to open the product page for Bolo Indya| Snack Video Made in India. Then you need to press download. On Android, the downloading and installation process will start immediately. However, on iOS, the App Store will require you to verify the install using your Apple account credentials.
Once you download the app, a screen will appear asking to select your preferred language. Once selected, it will then take you to the homepage. On the homepage, you will get to see a lot of trending short videos. You will see a search icon on the right of your homepage, wherein you can select videos as your preferred genre- What’s Hot, Entertainment, Fashion and Beauty, Shopping/Reviews, Technology, Health etc.
Once you create an account, you can get started by making a short 15-second video by using multiple tools, filters, stickers and tags. Bolo Indya has also launched dubbing feature to the app recently.
Bolo Indya currently offers short video creation, consumption and knowledge networking in 14 Indian Languages – Hindi, Tamil, Telugu, Bengali, Malayalam, Gujarati, Marathi, Odia, Punjabi, Bhojpuri, Haryanvi, Kannada etc. It allows users to experiment with lots of tools including lip sync, dubbing, special effects video, slow-motion and much more.
The in-app feature ‘Bolo Meets’ allows creators to host online sessions to deliver personalised online services through one to one or one to many video chat groups by content creators to their follower base. It is an engagement-led discovery model which allows consumers to first engage with the high-quality content of the content creators, engage with their content and eventually discover and avail their services on the platform. Consumers do micro-payments on pay per use model to avail these services by the creators they trust and have already engaged with, across different interest genres.