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China-based TCL Multimedia happens to be the latest entrant in the Indian TV market. The company recently launched three new smart televisions under iFFALCON brand and they are iFFALCON 55K2A , iFFALCON 32F2 and iFFALCON 40F2.

In terms of specifications, the iFFALCON 55K2A comes with 4K UHD display with 3840 x 2160 resolutions. It is claimed to be equipped with micro dimming technology and white LED HD backlight which enhances the colour gamut and provides more dynamic colour contrast.

For audio performance, the TV is equipped with Dolby 5.1 Surround Sound and advanced DTS post processing technology. There’s also a Smart Volume feature on board that automatically adjusts the volume to eliminate sudden sound fluctuations. Powered by Android 7.0 Nougat, it packs in routine features like task switching, picture-in-picture, and inbuilt Google Chrome cast to users.

The other two models – 40 inch and 32 inch – differ just in the terms of screen size. Both models feature full HD display and Dolby decoder. There’s an additional feature called T-Cast that allows users to operate the TV via their smartphones. These models also feature the micro dimming technology for better viewing experience.

TCL has teamed up with Jio Digital, Netflix, Google Play Movies & TV, Youtube and ErosNow, Voot among others for content.

The firm has joined hands with Flipkart for selling its TVs in India. There is a bundled cashback offer with JioFi data card available on purchase of the TVs from Flipkart.

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