realme has today announced Shraddha Kapoor as the Chief Lifestyle Officer for its UNI Smart AIoT product portfolio.
Madhav Sheth, Vice President of realme and CEO of realme India, said “We are thrilled to partner with Shraddha in this exciting journey as her ability to strike a real chord with the masses and undeniable charm will cement realme’s tech trendsetter positioning among the target audience. From audio to wearable products, we will bring more surprises that win over scores of lifestyle and fitness enthusiasts in India. ”
Shraddha Kapoor, star-actor, said, “I am excited to join the realme family, the fastest growing smartphone brand in India, to bring a stylish and smart lifestyle experience to more youth across the country. I’m sure our collaboration will bring more cool technologies and fun experiences.”
The realme Band, will also go on open sale from 12 noon, March 16 on Amazon.in, realme.com and across offline stores. The realme Band comes with a 2.4cm screen capable of displaying more than 65,000 colors and can display as much as 64 letters on one page.
It comes with three color strap options including black and green, providing more choices for young consumers to fit their fashion lifestyle. realme Band weighs only 20g and is made from light and environment-friendly polymer material.
The band has built-in high precision PPG optical heart rate sensor which accurately measures the real-time heart rate every 5 minutes, allowing the user to keep a close watch on his health. By tracking the movement and the heart rate, the band’s algorithm intelligently analyzes sleep quality and generates a report which helps the user know more about his sleeping pattern. realme Band supports 9 sport modes such as walking, running, yoga, and more, and features a dedicated Cricket Mode, which has been designed especially for India.
As per Counterpoint reports, realme was the world’s fastest-growing smartphone brand in 2019 with 453% growth on an annual basis, ranked no. 4 in India and no.7 globally.