/Myntra announces Blink Go fitness tracker at Rs 4,199

Myntra announces Blink Go fitness tracker at Rs 4,199

Myntra, Blink Go

The fashion e-commerce portal Myntra owned by Flipkart has finally launched its own wearable product, dubbed as Blink Go developed at the innovation Labs of Myntra-Jabong. The product will go on for sale at Myntra’s unique End of Reason Sale that starts on June 22 and ends on June 25.

Myntra spokesperson has announced that the device will available in discount during the EORS. The wearable can be synced with the smartphones to show standards notifications and alerts. Along with a range of designer straps and a TFT colour display, the device is also equipped with activity tracking feature that measures steps, distance, calories, and sleep and monitors heart rate.

The USP of this device is that it offers users with two new features such as Tools and Sleep Goals, which ultimately help people, set a weekly sleep goal, create bedtime reminders, and wake targets. Additionally, the product is also equipped with Multi-Tracker Support by which users can connect multiple devices into a single account. Another unique feature is Achievement Sharing that helps people to share selfies/statistic on reaching a milestone.

Jeyendran Venugopal, Chief Technology Officer, Myntra,said, “Blink Go was built on the Myntra Wearables Platform (MWP) which enables creation of a wide variety of wearables which can instantly discover and communicate with each other. This platform will form the basis for all future development of such products.”

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