Highlights
- Nova 2 Neo 5G and Ultra 5G are particularly impacted. Higher storage configurations will cost ₹3,000 extra.
- Premium NovaFlip 5G remains available at Rs 49,999.
- New pricing begins November 11, 2026.
Ai+ has officially announced a price hike for several of its popular smartphones in India starting November 11, 2026. The price increase, which was supposed to go into effect on November 15, was brought ahead because of higher than projected consumer demand, fast sell-through of current stock and rising prices for memory and key component supply.
The revised price will affect several models in the Pulse 2 and Nova 2 ranges, with a price hike of Rs 1,000 to Rs 3,000 depending on the version. Existing prices will remain valid across retail channels and the official Ai+ store till November 10, offering interested purchasers a limited opportunity to get their models at the existing cost.
Ai+ Smartphone Price Hike in India: New Prices From November 11
| Model | Old Price | New Price | Price Increase |
| Pulse 2 FE (4GB + 64GB) | Rs 8,999 | Rs 10,999 | Rs 2,000 |
| Pulse 2 (4GB + 64GB) | Rs 8,999 | Rs 10,999 | Rs 2,000 |
| Pulse 2 (4GB + 128GB) | Rs 9,999 | Rs 11,499 | Rs 1,500 |
| Pulse 2 (6GB + 128GB) | Rs 10,999 | Rs 11,999 | Rs 1,000 |
| Nova 2 5G (4GB + 64GB) | Rs 11,999 | Rs 13,999 | Rs 2,000 |
| Nova 2 5G (4GB + 128GB) | Rs 12,999 | Rs 14,499 | Rs 1,500 |
| Nova 2 5G (6GB + 128GB) | Rs 13,999 | Rs 14,999 | Rs 1,000 |
| Nova 2 Neo 5G (4GB + 64GB) | Rs 12,499 | Rs 14,999 | Rs 2,500 |
| Nova 2 Neo 5G (4GB + 128GB) | Rs 12,999 | Rs 15,999 | Rs 3,000 |
| Nova 2 Neo 5G (6GB + 128GB) | Rs 14,999 | Rs 16,999 | Rs 2,000 |
| Nova 2 Power 5G (6GB + 128GB)* | Rs 15,999 | Rs 16,999 | Rs 1,000 |
| Nova 2 Power 5G (8GB + 128GB)* | Rs 16,999 | Rs 18,999 | Rs 2,000 |
| Nova 2 Pro 5G (6GB + 128GB) | Rs 16,999 | Rs 17,999 | Rs 1,000 |
| Nova 2 Pro 5G (8GB + 128GB) | Rs 17,999 | Rs 19,999 | Rs 2,000 |
| Nova 2 Ultra 5G (6GB + 128GB) | Rs 18,999 | Rs 20,999 | Rs 2,000 |
| Nova 2 Ultra 5G (8GB + 128GB) | Rs 19,999 | Rs 22,999 | Rs 3,000 |
| NovaFlip 5G (8GB + 256GB) | Rs 49,999 | Rs 49,999 | Rs 0 (No Change) |
The Nova 2 Neo 5G (4GB + 128GB) and the Nova 2 Ultra 5G (8GB + 128GB) will see the highest price hike of Rs 3,000 from November 11.
Ai+ Smartphone New Price List in India
Ai+ has increased the price for almost its entire budget and mid-range portfolio in India. The changes reflect more general supply-chain pressures in the tech marketplace. Nova 2 5G will receive an Rs 1,000 to Rs 2,000 hike, taking the base variant to Rs 13,999. Nova 2 Neo 5G will have price increases by up to Rs 3,000, pushing the top-tier configuration to Rs 16,999. Nova 2 Power 5G will increase by Rs 1,000 to Rs 2,000, reaching up to Rs 18,999. Nova 2 Pro 5G will see Rs 1,000 to Rs 2,000 increases, starting now at Rs 17,999. Nova 2 Ultra 5G goes up by Rs 2,000 to Rs 3,000, topping out at Rs 22,999.
Budget shoppers will see some major changes to the entry level Pulse lineup:
- Pulse 2 FE (4GB + 64GB): Up from Rs 8,999 to Rs 10,999 (rise of Rs 2,000)
- Pulse 2 (4GB + 64GB): Up from Rs 8,999 to Rs 10,999 (Rs 2,000 hike).
- Pulse 2 (4GB + 128GB): Adjusts from Rs 9,999 to Rs 11,499 (Rs 1,500 increase).
- Pulse 2 (6GB + 128GB): Adjusts from Rs 10,999 to Rs 11,999 (Rs 1,000 increase)
Other Ai+ Smartphone Models Affected
The price hike is not for premium foldables
While most smartphones in the line-up are seeing price hikes, premium foldables remain untouched. The flagship Ai+ NovaFlip 5G (8GB + 256GB) will remain available for Rs 49,999.
Why Are Ai+ Smartphones Getting More Expensive?
The company says in an official statement that the price increase is caused by higher expenses of memory and other components. The brand adjusted retail pricing to manage margins due to higher raw material procurement rates and faster than expected inventory depletion driven by festive demand.
When will the new Ai+ smartphone prices come into effect?
The new price shall come into effect from November 11, 2026 across all distribution platforms, online and offline, in the country. The existing rates are valid till November 10 or until stocks last.
Should You Buy an Ai+ Smartphone Before the Price Hike?
If you already have an Ai+ smartphone on your shopping list, you may save between Rs 1,000 and Rs 3,000 by purchasing before November 11. However, customers should still check the specifications, software experience, battery performance and after-sales support of competitors in the same price range, rather than rushing only because of the price adjustment.
Ai+ Smartphones Price Hike: What You Should Know
This price adjustment underscores the effect component shortages have on retail customer prices. The proportional effect is most for budget devices in the sub-Rs 15,000 range, making early purchasing a must for the budget-conscious buyers.
