Highlights
- Apple is expected to unveil at least five new products ahead of its March 4 global experience.
- Likely announcements include a low-cost MacBook, iPhone 17e, M5 MacBook Pro/Air, new iPads, and possibly Mac Studio with Studio Display 2.
- The announcement would begin on March 2 with the in-person Apple experience set for March 4.
Apple is reportedly gearing up for a major round of announcements leading into its special Apple experience scheduled for March 4. While the company is not expected to host a traditional keynote-style event, Bloomberg reports that “at least” five new products could be introduced during this period.
Three Days of Apple Announcements Expected
In the latest edition of the Power On newsletter, Bloomberg’s Mark Gurman revealed that Apple’s upcoming launch window will unfold as a “three-day flurry of announcements.” Instead of a single keynote presentation, Apple is expected to share updates through a series of press releases and possibly launch videos spread across the three days.
The announcements are said to begin on Monday, March 2, and conclude with the in-person Apple experience on Wednesday, March 4.
Apple Upcoming Launch Event – What To Expect?
Even without a traditional stage event, the announcements are expected to be significant. Gurman reports that “at least” five products will debut, spanning hardware, software, and silicon upgrades.
Potential launches could include a new low-cost MacBook, iPhone 17e, M5 Pro/Max MacBook Pro, M5 MacBook Air, M4 iPad Air, A18 iPad, M5 Max/Ultra Mac Studio and Studio Display 2.
Among these, Gurman describes the new low-cost MacBook as “very likely.” He points out that the rumoured colour options for this device appear to align with the hues featured in Apple’s official invite graphic, hinting strongly at its arrival.
However, he also suggests that unveiling both the Mac Studio and Studio Display at the same time could be “overkill,” noting that these products are simply in development and may not necessarily launch at this particular event.
The report further highlights that several current Apple products are running low in stock across Apple Stores. These include the iPhone 16e, M3 iPad Air, M4 MacBook Air, and M4 Pro/Max MacBook Pro. The dwindling supply suggests that refreshed versions of these devices could be introduced soon.
FAQs
Q1. How will Apple announce its new products ahead of March 4?
Answer. Apple is expected to roll out updates over three days (March 2–4) through press releases and launch videos, rather than a traditional keynote event.
Q2. What products might Apple unveil during this period?
Answer. Bloomberg reports Apple could introduce at least five products, including a low-cost MacBook, iPhone 17e, new MacBook Pro/Air models, updated iPads, and possibly Mac Studio with Studio Display 2.
Q3. Why are refreshed Apple devices expected at this event?
Answer. Several current Apple products like the iPhone 16e, M3 iPad Air, M4 MacBook Air, and M4 Pro/Max MacBook Pro are running low in stock, hinting at imminent replacements.