Five Years On, Reels Reigns as India’s #1 Short-Form Video Platform

[{"selector":"#anim-f8dc5eb4-7d2a-492b-b5c9-0133118fb1cd","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-646b15fc-56bd-4817-ae60-b796eb94b21d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Five Years On, Reels Reigns as India’s #1 Short-Form Video Platform

[{"selector":"#anim-e8b823bd-3cbf-4fac-9b4f-ec7d41720812","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6939258a-ddd4-484a-9549-53c38f98c023","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Reels’ Dominance in India – 92% users prefer Reels over other platforms – 95% watch Reels daily (12% ahead of competitors) – 33% higher creator engagement vs. other platforms – Most viewed by Gen Z & NCCS A/B segments

[{"selector":"#anim-0cbb134c-b2ff-4435-b958-622c66e81f20","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cc70ad3e-1c19-45b0-90a1-ee3e09eb5109","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Cultural Impact – Reels fuels trends: dance, memes, POVs, GRWM, beauty, movies & music – Drives cultural conversations & online communities – +40% more fashion/trends, +20% beauty, +16% music/movies vs others

[{"selector":"#anim-a3671f2c-d45e-47e5-8fc5-260318349123","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5b5b6178-041a-496a-b258-a57ad6fb062a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Business & Brand Discovery – 80% Indians discover brands on Meta platforms Reels ads: • 2x stronger recall • 4x stronger message association • 1.5x more effective vs long-form ads – Consumers find Reels ads most refreshing & enjoyable