Airtel Partners with Perplexity — Free AI Access for 360 Million Users
What’s the Big News? – Airtel teams up with Perplexity, a top AI-powered search engine. – Offers 12-month Perplexity Pro subscription FREE to all 360 million Airtel users. – Available to Mobile, Wi-Fi & DTH customers via Airtel Thanks App. – Actual subscription cost: ₹17,000/year — now free.
What is Perplexity Pro? – AI engine that gives real-time, accurate, conversational answers. Pro version includes: – More Pro searches/day – Access to GPT-4.1, Claude, image generation – File upload & analysis – Perplexity Labs for research & idea development – Designed for students, professionals & everyday users.
Why It Matters – Students can research better with structured info. – Homemakers get quick answers, boost creativity. – Professionals plan trips, do tasks faster — stress-free. – Gopal Vittal (Airtel MD): “First-of-its-kind Gen-AI move in India.” – Aravind Srinivas (Perplexity CEO): “Bringing trustworthy AI to every Indian.”