itel Launches Alpha Edge & Alpha Style – India’s First Smartwatches with Dual Design Protective Cases
Key Highlights – Alpha Edge: 2.0" HD Display, 500 nits brightness – Alpha Style: 1.43" AMOLED Display, 700 nits brightness, Always-On – Unique Feature: Snap-on dual design protective cases – sleek + rugged in one watch – Waterproof: IP68 rated for swim, shower, trek – Battery Life: Up to 15 days standby on both models
Alpha Edge – Bigger, Brighter, Tougher – 2.0" HD Display with 500 nits brightness – Features: Bluetooth calling, 100+ sports modes, 150+ watch faces – Health: Heart rate, SpO₂, sleep tracking – Price: ₹1499 – Colors: Lurex Black, Midnight Blue
Alpha Style – Crystal-Clear Elegance – 1.43” AMOLED Display (466x466), Always-On – Brightness: 700 nits | Bluetooth 5.3 for better battery – Health features same as Alpha Edge – Price: ₹1799 – Colors: Midnight Blue, Lurex Blue, Rose Gold, Champagne Gold
Statement from itel CEO “With Alpha Edge & Style, we bring durability + style together. Our goal is to offer innovation that’s tough, trendy, and accessible to every Indian consumer.” — Arijeet Talapatra, CEO, itel India