itel Launches Alpha Edge & Alpha Style – India’s First Smartwatches with Dual Design Protective Cases

Key Highlights Alpha Edge: 2.0" HD Display, 500 nits brightness Alpha Style: 1.43" AMOLED Display, 700 nits brightness, Always-On Unique Feature: Snap-on dual design protective cases – sleek + rugged in one watch Waterproof: IP68 rated for swim, shower, trek Battery Life: Up to 15 days standby on both models

Alpha Edge – Bigger, Brighter, Tougher – 2.0" HD Display with 500 nits brightness Features: Bluetooth calling, 100+ sports modes, 150+ watch faces Health: Heart rate, SpO₂, sleep tracking Price: ₹1499 Colors: Lurex Black, Midnight Blue

Alpha Style – Crystal-Clear Elegance – 1.43” AMOLED Display (466x466), Always-On – Brightness: 700 nits | Bluetooth 5.3 for better battery – Health features same as Alpha Edge Price: ₹1799 Colors: Midnight Blue, Lurex Blue, Rose Gold, Champagne Gold

Statement from itel CEO “With Alpha Edge & Style, we bring durability + style together. Our goal is to offer innovation that’s tough, trendy, and accessible to every Indian consumer.”Arijeet Talapatra, CEO, itel India