Exclusive Interview with Arijeet Talapatra, CEO of Tecno India: POVA 5 Series, Foldable Phones, Sustainability, and More

HomeInterviewsExclusive Interview with Arijeet Talapatra, CEO of Tecno India: POVA 5 Series, Foldable Phones, Sustainability, and More

Highlights

  • Tecno launches the POVA 5 series with a focus on gaming, offering different configurations and features like 3D texture and 67W charging.
  • Tecno’s new foldable phones bring innovation to the masses with competitive pricing and the “Made in India” approach.
  • Sustainability at Tecno: Utilisation of recycled plastics and adherence to government guidelines on e-waste management.
  • Expansion into the laptop market: Tecno’s Megabook, emphasising top-class performance, display, and design.

Tecno Mobile, a renowned name in the global smartphone industry, has been setting benchmarks with its innovative products and customer-centric approach.

In a candid interview with Arijeet Talapatra, CEO of Tecno India, we delve into the company’s latest ventures, technological innovations, and sustainability efforts.

Arijeet provides insightful responses on Tecno’s ambitious entry into the budget gaming market, the groundbreaking foldable phones, and the future plans for India’s fast-evolving technology landscape.

Q  What are some key features of the Tecno POVA 5 series?

A The Tecno POVA 5 series is ushering in a new era for gamers and performance enthusiasts, with three distinct variants tailored to different needs.

The entry-level POVA 5 offers 4G connectivity for budget-conscious consumers, while the POVA 5 Pro comes in two configurations (8+128 and 8+256) for those seeking top-notch performance.

A standout feature across the series is the integration of 3D texture and RGB backlight, adding a distinctive visual appeal that resonates with gamers, and the 67W charging capability in the POVA 5 Pro sets it apart in its segment.

Tecno POVA 5 series
Tecno POVA 5 Series

Tecno’s focus on offering cutting-edge technology at an accessible price point is evident in the POVA 5 series. Designed with the gaming community in mind, these devices balance performance and style, appealing to a broad spectrum of users.

By providing innovative features like quick charging and eye-catching design elements, Tecno is demonstrating its commitment to understanding and catering to the evolving demands of the market.

Whether for extended gaming sessions or multitasking professionals, the POVA 5 series promises a seamless user experience without compromising on essential features.

Q What is the thinking behind entering the budget gaming market?

A Tecno’s strategic move into the gaming segment with the POVA series is a testament to the brand’s adaptability and vision.

Recognising the burgeoning gaming community and the vast market potential, Tecno designed the POVA line as a performance-first offering.

These devices are packed with robust batteries, ample RAM and ROM, and distinctive aesthetics, all tailored to meet the unique demands of gamers and tech enthusiasts.

Tecno Mobile
Tecno Mobile

Positioning itself as both a performance and category leader, Tecno is carving a niche in an increasingly competitive landscape.
The brand’s focus on innovation and understanding of the rapidly growing gaming market positions it well to cater to the unique needs of its target audience.

Q What are the steps being taken by Tecno in sustainability and eco-friendly products?

Tecno’s commitment to sustainability and environmental responsibility is deeply ingrained in its product design and development processes.

Notably, the company has embraced innovative measures like utilising recycled plastics found in the Indian Ocean for the back panels of products such as the Tecno Phantom X2 Pro and Phantom V Fold.

This initiative showcases Tecno’s willingness to leverage creative solutions to reduce its ecological footprint.

In addition to using recycled materials, Tecno is vigilant in ensuring compliance with government guidelines on e-waste management. Their thorough approach includes ensuring that all components are eco-friendly or managed through proper e-waste channels. 

Tecno Phantom X2 Pro
Tecno Phantom X2 Pro

Q: What’s Tecno’s role in the emerging technology market of India?

Tecno is at the forefront of technology adoption in India, positioning itself as a pioneer in the emerging market of advanced connectivity.

With 100 million phones for 5G, reflecting a 59 percent growth over the last year, and talks of 6G on the horizon, Tecno is committed to leading the charge.

The company’s focus on innovation extends to all aspects of their product line, demonstrating a willingness to embrace the rapid evolution of technology.

Tecno Phantom Fold
Tecno Phantom Fold

Diversification is a key strategy for Tecno, allowing us to reach various consumer segments. The launch of the Tecno Phantom Fold, the most budget-friendly folding phone for its price, illustrates their drive to fulfill the aspirations of a broad spectrum of consumers.

By offering quality and cutting-edge technology at accessible price points, Tecno is not just keeping pace with the market but setting trends and expanding possibilities for technology enthusiasts across India.

Q: What made Tecno decide that the time is ripe for foldable phones?

Tecno’s decision to launch foldable phones comes as a response to consumer feedback and current market trends.

With major players like Samsung leading the way, Tecno recognised the ripe opportunity to offer a similar experience at a competitive price point. Consumers have been receptive, and the brand’s tagline, “Beyond the Extraordinary,” has proven to resonate with those surprised and delighted by Tecno’s innovations.

Tecno's foldable phones
Tecno’s Foldable Phones

The success of Tecno’s foldable phones can be attributed to meticulous craftsmanship and the company’s “Made in India” approach.

Particular emphasis was placed on perfecting the hinge, one of the most complex components of a foldable device.

By leveraging their extensive research and development capabilities and focusing on key design aspects, Tecno has managed to make this cutting-edge technology accessible and appealing to a wider audience.

Q What is Tecno’s consumer electronics plan for India in the future?

Tecno’s expansion into the laptop segment is marked by the upcoming Megabook launch, a significant move that underlines the company’s drive to innovate across different product categories.

With a focus on top-class performance, gamers , and design, the Megabook is poised to start with 11th gen Intel products, reflecting Tecno’s commitment to offering cutting-edge technology.

The introduction of the Megabook shows the company’s readiness to compete in new arenas and provide high-quality products that meet diverse consumer needs.

upcoming Megabook launch
Upcoming Megabook Launch

In a rapidly changing tech landscape where innovation is key to survival, Tecno’s approach is built on continuous evolution and adaptation.

Recognising that technology brings constant shifts and surprises, Tecno is dedicated to remaining true to its consumers by staying ahead of trends and responding to market demands.

The commitment to innovation and customer-centricity is a guiding principle for Tecno, positioning it as a resilient and forward-thinking player in the technology industry.

FAQs:

What sets the Tecno POVA 5 series apart?

The POVA 5 series offers three distinct variants, including an entry-level 4G option and two high-performance configurations. Key features include 3D texture, RGB backlight, and 67W charging in the POVA 5 Pro.

How is Tecno addressing sustainability?

Tecno is actively utilizing recycled plastics and ensuring compliance with e-waste management guidelines. Products like the Phantom X2 Pro and Phantom V Fold showcase this commitment.

What is Tecno’s approach to foldable phones?

Tecno’s launch of foldable phones reflects consumer demand and market trends. Crafting the hinge and using the “Made in India” approach have enabled a competitive price.

What does Tecno’s Megabook signify?

The Megabook launch marks Tecno’s entry into the laptop market, highlighting the company’s drive for innovation and commitment to diverse consumer needs.

Also read: Tecno POVA 5 Pro Review: Targeting the Budget Gaming Audience

Also Read : Tecno Unveils Pova 5 Series: Pricing, Specifications, Offers, and More

Also Read: TECNO enters the LED back panelled smartphone trend with an RGB Spin

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